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Ensuring members are incentivized to come to the club is extremely important, especially when you consider the customer cost of acquisition, which is much higher than retaining a member — the longer you retain that member, the higher their Lifetime Value.
So, how can increase your customer’s Lifetime Value? How can you instantly give members a feeling of accomplishment? How can you hold them accountable? And, how can you reward them in a way that will make them return tomorrow, the next day and the day after?
This is where MYZONE’s heart-rate tracking technology comes into play. In this special report, discover how DAC Life uses MYZONE’s accountability factor to increase retention.