Ask an Expert on Continuing Education
You have questions, we have answers. We took some time this month to speak with Jamal Thruston, a personal trainer at Baptist East Milestone in Louisville, Kentucky, on the importance of continuing education to his training business.
Why did you choose to get ACE’s Weight Management Specialty certification?
JT: I wanted to be more than a standard trainer. When people look at me, I wanted them to see what I was passionate about. The specialty certification has allowed me to be looked at differently, just like a specialized physician is seen differently.
Helping the overweight is my love, and it was great to see that I could learn more on how to better help that population.
Why are unique certifications now vital to trainers in the industry?
JT: More people are becoming personal trainers, which is great, but how are you going to stand out? Getting unique certifications will allow you to market yourself stronger, and work with the types of clients you are best suited for.
How do you pursue CECs as a trainer?
JT: When I look for CECs, I ask the question, “What is going to make me a better trainer?” We are all strong and weak in different areas, so I keep that in mind as I look through up-coming workshops, conferences, or as I choose a certification.
Why are CECs important to pursue?
JT: This field is evolving everyday. For the safety of your clients, and for the health of your business, it is essential to continue learning what is going on. Every time I feel like I have figured things out, there’s always a curve ball to teach me otherwise!
What are some creative certifications you are considering for the future, and why?
JT: I am interested in ACE’s Fitness Nutrition Specialist and ACSM’s Health Fitness Specialist. These would further empower my knowledge base and make it easier for me to help my weight management clientele.
Why is Continuing Education Important?
1. Enhanced marketability as a trainer.
2. Achieve faster results for clients.
3. Prevent burnout.
4. Receive higher trust from prospects.
5. Become the expert!