In February 2015, Cincinnati Sports Club celebrated its 25th anniversary with a week-long open house where members and guests could enjoy games, prizes and surprises.
According to Mary Frank, the director of marketing for Cincinnati Sports Club, such an important milestone is cause for commemoration. “The club will continue to celebrate all year with a variety of activities, programs and social events, reinforcing Cincinnati Sports Club’s commitment to serving the community,” she said. “There will be new programs, special events and enhanced content that will engage, inspire and entertain members and their guests.”
Cincinnati Sports Club started as a 50,000-square-foot club on seven acres and has since doubled in size. “The owners have been active investors since day one, supporting numerous capital projects that have greatly improved the facility,” said Frank.
It has transformed in more than just size, incorporating new programs and partnerships that help members live a well-rounded lifestyle. “We’re equipped to provide the best in health and fitness, medical expertise through our partnership with The Christ Hospital and social activities outside of exercise through more than 50 different events every year,” said Frank.
According to Frank, the key to Cincinnati Sports Club’s success has been its tri-functionality. “We are one part health club, one part medical wellness facility and one part social club,” she said. “We are one of the only clubs in the country who can make that claim. We analyze trends, demographic data, member comments and club usage, investing in and realigning the club to stay in step with the changing needs of our members and our surrounding community.”
With 25 years behind it, Frank said more exciting things are in the works for the next 25 years. “Our aim is to provide conveniences for our members that will keep them coming to the club,” explained Frank. ”Long-term projects may include a second indoor activity pool, an outdoor dog park and new outdoor venues for social, mental and physical programs. The club will continue to reinvest through capital projects and constantly improve on the programs and services we currently offer.”
In all that it does, Cincinnati Sports Club keeps the following in mind: “We listen with our ears, our eyes, our head and our heart,” said Frank. “We listen for the impassioned voices and the whispers. We measure the mega-trends and the micro-counter trends, balancing our success to outweigh our missteps.”
Photos courtesy of Cincinnati Sports Club
Story by Rachel Zabonick
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
