As summer winds down, you’re likely on the verge of launching your fall marketing campaigns, if you haven’t already. Before you do, keep these marketing tips from Stacy Anderson, the chief marketing officer for Anytime Fitness, in mind.
1. Put Customers First
“This isn’t very original, but it bears repeating. We are in an industry that hasn’t changed much over the past 20 years and as a result, the number of people regularly working out hasn’t changed much either. There are a lot of pain points people continue to face with traditional gyms — intimidating environments, complex agreements, high pressure personal training sales, air-tight contracts. Together it would be great to evolve the fitness industry into something enjoyable not for just the 6 to 10 percent of enthusiasts who ‘get it,’ but for those that need our help to find that healthier place.”
2. Have a Mobile Strategy
“The average person looks at their phone 150 times a day and technology companies know that. As technologies evolve, mobile-optimized platforms, apps and relevant content are becoming more and more important in search results. If you don’t have a mobile strategy, you need one.”
3. Create Better Content
“There are a million pieces of health and fitness information out there, most of it not great. Don’t add to the ho-hum content. Find a way to stand out and create great, searchable content. It will benefit you exponentially in helping people find you on their devices, but also helps activate people to share the information you want out there, on your behalf.”
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
