Myzone, the fitness industry’s leading wearable tech solution has unveiled a fresh brand look. Myzone was established in 2011 and has seen significant year-on-year growth bringing the term “wearable tech” directly to fitness facilities, making it relevant and user-friendly for operators and end users. Myzone now boasts a host of followers and influencers and has set a clear brand strategy including its values, mission and personality.
Gemma Bonnett-Kolakowska, global marketing director for Myzone, said, “Myzone has developed rapidly and continues to do so, launching even more app features and ensuring that operators and users can fully connect and integrate with everything that Myzone offers. Creating tighter brand direction and purpose ensures there is cohesion and focus for everyone involved in Myzone. The new look has created a fresh and clean feel, making the brand more appealing and showing its commitment to be a leader and modern in its thinking.”
The new look will become apparent in Myzone’s content and collateral as we move into 2018 with a gentle transition of change.
Dave Wright, founder and CEO of Myzone, is very proud of what Myzone has achieved to date, and this re-brand is part of the Myzone journey in its growth.
“With more than 5,000 registered facilities in 38 countries, Myzone has seen tremendous success in the fitness industry. Since launching in 2011, Myzone has taken the term ‘wearable technology’ and made it relevant to its networks within the fitness industry. In the beginning, the brand invested heavily in its product, delivery and people. Now, Myzone is looking to achieve a more appealing brand identity, brand mission and brand values; while also reflecting professionalism and commitment to its position within the wearable tech space.
Myzone’s success is predominantly due to the ability for club owners to access user data (unlike other consumer wearables), the ability to deliver challenges locally, the ability to leverage gamification in a club setting and ultimately the ability to achieve improved retention through the platform. Myzone is reshaping its brand to continue its success by appealing to the average club owner, trainers and end users. By creating this closed-loop ecosystem, Myzone will ultimately be delivering a solution that allows everyone to achieve regular physical activity.”
