In today’s digital age, it’s important for club operators to be able to move fast and adjust their marketing strategies as conditions change. According to Robbie Sprechman, the chief financial officer of Retro Fitness, Sneeze It has been critical in this endeavor.
Here, Sprechman shares why Sneeze It is an “invaluable” tool that any club should consider adding to their marketing arsenal.
CS: Why did you decide to partner with Sneeze It? What do you like about their product and service?
RS: Sneeze It’s product helps us with a variety of important marketing and sales tasks, including social media posting. I’ve worked with the founder, David Steel, before — and he has a lot of knowledge surrounding data insights. We felt he had a really great product to help us with membership sales.
We brought David in and it was very easy getting Sneeze It set up. They did things no one else had ever even talked to us about. Because of Sneeze It’s integration with ABC Financial, our software provider, and David’s understanding of how ABC Financial works and their APIs, he was able to cut out some steps on the membership join. David created a path to membership, so when customers opted in for the join, it took less clicks and was much simpler. Last year, we had a great campaign in January with David and another company together, and we have increased our member signups by 40 percent over the last year.
David and his team are great — they’re just down-to-earth, nice people who are respectful of your business and relationships. They don’t cross lines, they don’t talk about competitors. In our world, if David finds something cool from another gym chain, of course I want him to share it with me. I don’t need him to tell me he got it from a competitor, but he’ll just say he’s got a new way of doing something that will help me. They bring really great ideas to the table, and we benefit.
CS: How else would you describe Sneeze It’s customer service?
RS: They’re very attentive, they move quickly, they really know the market and they drive sales. They know all the players — so they know our CRM company and billing company, which allows them to fully integrate with Club OS and ABC Financial. That’s every piece of the membership puzzle for us. It’s perfect — they can go in and out of our partners on our behalf, very easily and simply. They’re already integrated with everyone we do business with. There’s no learning curve, no waste of time.
CS: It’s important for clubs with multiple locations to have a consistent brand voice across all those clubs. Is this something Sneeze It can help with?
RS: Of course. The Facebook ads and different campaigns come from us. They use brand consistency and they have approved offers, for sure. If anything looks funny, they’re calling us and asking about it. They’re great partners that way.
On the other hand, if they really like an idea, they’ll tell us to look at it. Even if we haven’t approved it and it’s not in our deck, they’ll ask what we think about it. They do great A/B testing, they test on the fly, they update their data and algorithms all the time — nothing is stale. If they’re using three or four creative ads and one is killing it, they’re going to switch them all quickly. This is the digital age, and they move so fast. They’re really good at what they do.
CS: Why should club operators consider working with Sneeze It?
RS: Only the smart ones want to work with Sneeze It, and hopefully, there are only two or three of them out there. Sneeze It is another marketing bullet you should have in your gun. It’s a 360-degree tool — it hits everything, and there’s nothing left for you to do. Everything is so integrated that when it comes through the lead to the landing page, then to Club OS and ABC Financial, it’s all tracked, functional and happens without anyone doing anything. What more could you ask for? I think Sneeze It is certainly one of the invaluable tools you need to have today.
For more information on Sneeze It, visit http://sneeze.it/.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
