RECAP: The Latest Fitness Industry News

It’s been a busy couple of weeks in the fitness industry. Several announcements, updates and milestones have taken place from a broad cross-section of the industry. For your convenience, a recap is below.


Greenwood Athletic and Tennis Club Rebrands as ‘Club Greenwood’

Greenwood Athletic and Tennis Club in Denver, Colorado, has announced a name change — the result of a brand study and member survey. The facility will now be known as Club Greenwood.

“Rebranding to Club Greenwood is a natural transition,” said Paula Neubert, president and general manager, in a statement. “The name is fresh, clean and easy to remember. For the past 31 years, we have evolved from Greenwood Athletic Club, to Greenwood Athletic Club and Tennis Center, to Greenwood Athletic and Tennis Club. Not a day goes by without someone saying, ‘Let’s go to the Club’ or ‘I’m going to Greenwood.’”

According to Club Greenwood, the name change represents its commitment to innovation and desire to stay ahead of the curve, while offering its members the best in health and fitness.

Club Greenwood’s in-house marketing team designed the new branding, and a responsive website is in the works that will embody the new look and feel.

“The new look incorporates a nod to the past with a fresh look to the future,” said Tiffany Levine, the director of marketing and public relations for Club Greenwood, in a statement.  


In-Shape’s Francesca Schuler Named 2019 Woman of the Year

In-Shape Health Clubs CEO Francesca Schuler has been named the ‘2019 Woman Leader of the Year’ in honor of Julie Main, by IHRSA.

“On behalf of IHRSA and the entire industry, I am pleased to honor Francesca Schuler with the 2019 IHRSA Woman Leader Award,” said Joe Moore, IHRSA president and CEO, in a statement. “Her drive, leadership strength, and passion for the industry are qualities that were inherent in our friend Julie Main.”

IHRSA’s Woman Leader Award celebrates the legacy of Julie Main by selecting a woman who exemplifies Julie’s qualities of leadership and drive.

“I am incredibly honored to receive IHRSA’s Woman Leader Award in honor of Julie Main,” said Schuler, in a statement. “I am proud of the diverse group of talented women and men on our team and the work we’ve done to enable our passionate team members to not just work in fitness, but build a career in the industry.”

Read more.


Healthtrax Fitness & Wellness Moves to Bigger Facility

After 31 years, Healthtrax Fitness & Wellness is moving to a different, bigger space down the road from its original location in North Dartmouth, Massachusetts. The move will take place in spring 2019.

“The past 31 years at 250 Faunce Corner Road provided so many great memories and success stories, the excitement and anticipation for the move to our next ‘home’ builds with every day,” said Stephen Capezzone, CEO of Healthtrax, in a statement. “Proudly, Debbie Gidley, vice president of operations, remains at the helm with dozens of our dedicated employees. The new center will mirror the best of what the fitness industry and Healthtrax staff has to offer to meet today’s fitness equipment and program expectations of the public.”

Highlights of the new 33,000-square-foot location include an expansive fitness floor, three dedicated group fitness studios, two racquetball courts, a HydroMassage recovery lounge, executive-style locker rooms and more.


Pura Vida Fitness & Spa to Close in April

Pura Vida Fitness & Spa in Denver, Colorado, announced it will close for business on April 15, 2019, after 11 years of operation.

“It is with great sadness and disappointment that I announce the closing of Pura Vida Club and Spa Vital, effective April 15,” said J Madden, the club’s founder and owner, in a statement. “I have every intent of continuing Pura Vida in some fashion in the future, but unfortunately, the current model and location are no longer viable.”

Pura Vida was founded in April 2008 as a high-end, full-service gym.

According to a statement released by Pura Vida, staff members have been invited to continue at Pura Vida in their current employment capacity until closing, and have been encouraged to apply for employment at Club Greenwood, which is also owned by Madden.

Read more.

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