How UPshow Creates Engagement for Members at US Fitness

By Bobby Dyer on June 20, 2019

IMAGE COURTESY OF US FITNESS HOLDINGS LLC

Member engagement is essential for growth in the fitness industry, and social media is one of the best tools available to elevate engagement. UPshow unlocks the ability for members and clubs to share real-time experiences with one another while in the facility, turning social media into an active and engaging marketing tool.

Here, Ori Gorfine, the vice president of strategy & business development for US Fitness Holdings LLC, shares his experience working with UPshow and how they’ve helped enhance his clubs’ member engagement:

How were you introduced to UPshow and why did you decide to partner with them?

OG: I met Tony Stehn and the Upshow team at an industry event, and was immediately drawn to the idea of operationalizing social media within the club to create energy and dynamism.

How has the partnership enhanced your member engagement and the member experience?

OG: It’s amazing to see prospects stop during a tour and ask, “What is this?” with a smile on their face, clearly drawn to what’s on the screen. For prospects and members, Upshow creates an engagement moment, and allows members to interact with our club and other members in a unique way.

Have you been pleasantly surprised by working with UPshow in any way?

OG: I’ve been pleasantly surprised by the back end administration being simple to use, and I’m most excited about the planned developments and working with the team on their product map.

What do your members love most about UPshow?

OG: Fitness is all about pushing through barriers and accomplishing something today you couldn’t accomplish yesterday. It’s about growth and development, and improving who you are and how you see yourself. Upshow allows members to share their journey with one another — and occasionally to show off their abs.