Les Mills Unveils Support Package to Kickstart Industry Recovery

Les Mills has announced a raft of new support measures to help clubs and instructors worldwide emerge from COVID-19 lockdown and kickstart their recovery.

Having provided a number of digital services to keep club members moving during lockdown — including free 60-day access to LES MILLS On Demand (LMOD) and a series of new workouts instructors could livestream to continue delivering classes — the group fitness expert has now unveiled new measures to help the industry get back to business.

The package includes tailored product and support offerings designed to meet the specific needs of clubs based on their market segment, existing digital infrastructure, and reopening requirements. 

Another component is a dedicated online Reset Hub to help club partners prepare for their reopening, featuring a range of educational sessions, how-to-guides, analysis tools, and assets designed to help clubs get back on their feet. 

The Reset Hub covers topics that include leadership during a crisis, hygiene, phased reopenings, synergizing online and offline fitness offerings, and key learnings from clubs globally in overcoming COVID-19. A dedicated instructor Reset Hub is also under development, which will provide a range of support options to help instructors prepare for getting back to the studio setting.

“Les Mills has provided great support and resources during this unprecedented time for club partners, instructors and fitness enthusiasts,” said Mark Miller, the COO of Merritt Athletic Clubs. “They’ve been flexible with programming and billing arrangements to help keep their club partners afloat, as well as delivering regular and varied education to help clubs and instructors make the best of this challenging time. Bending their business model to allow instructors to livestream Les Mills classes for members has been invaluable for all parties, particularly in supporting physical and mental health by enabling people to virtually see each other and sweat together in a scary and uncertain time.”

“As we emerge from the worst of this crisis, the real hard work starts now,” added Sean Turner, the U.S. CEO of Les Mills. “It’s going to be a big challenge to bring members back into the club space and we’re determined to stand shoulder-to-shoulder with our partners to help them recover as quickly as possible. Providing high-class digital solutions will be instrumental in helping clubs to secure member loyalty and future-proof our industry.”

For more information, visit: lesmills.com.