• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • E-Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Column

Two Reasons Members Cancel Memberships

Kory Angelin by Kory Angelin
February 10, 2021
in Column
0
Reasons members cancel

Photo courtesy of Shutterstock

Share on FacebookShare on LinkedIn

As you begin signing up new members this year, Kory Angelin shares two reasons members cancel their memberships you should keep in mind.

People are 12% more likely to purchase a gym membership in the month of January over any other month of the year. With that in mind, it is always a good idea to think about why members cancel memberships.  

We very often think about new member acquisition but often do not remember that retention is just as important. What most people tend to think is a member leaves because of money. This in fact, is almost never the case. Let’s say you joined a gym, worked with a trainer and that trainer helped you reach every fitness goal you ever imagined. You not only looked great but felt fantastic as well. You then say to yourself, “this really isn’t worth the money.” Like I said – that never happens.

As you embark on signing up your new members, keep these two reasons members cancel their memberships in mind:

Lack of Motivation

What we do know is most members do not have a plan when it comes to achieving their goals. It either becomes a cardio or strength day at the gym and then they just repeat that over and over. Four days per week quickly becomes three, then two until finally they are bored. Members need to be inspired and that could come from a variety of sources. One idea is talking about program design so members actually think about a plan. The staff need to be aware of everyone in your facility to some degree as well – knowing names goes a long way and we are always on stage whether you know it or not. Lighting, cleanliness and sound are all elements that contribute to a members motivation. Get this right and you will keep that member for a long time.

Lack of Results

You want to know the true reason why members leave a gym? Lack of results. To my point earlier, if you are getting a member results, they aren’t leaving. The real issue is we tend to forget about people once they join. This is why it is so important to conduct a proper needs analysis. Understanding a person’s “specific” goals, why it is their goal, what their past experience is like and strategy moving forward is critical to member results. Put time and effort into those first conversations and log that information somewhere so you can periodically check up on them to see progress. Nail this and you have a member for life.

Tags: featuredfitness industryhealth clubhealth club ownerKory AngelinMembershipnew memberNew Yearreasons members cancel
Previous Post

How Exerp is Advancing SATS’ Initiatives

Next Post

Woven Transforms Multi-Unit Operations with Innovative Software Platform

Kory Angelin

Kory Angelin

Kory Angelin is the President of The DRIPBaR, one of the fastest growing I.V. Vitamin Therapy franchises. He is an award-winning fitness/wellness executive, two-time published author and creator of the Powr Sales App. Kory has worked with some of the leading health and wellness companies in helping to increase brand awareness and craft the ultimate customer experience. For more information, follow Kory on Inastagram @koryfit or koryangelin.com.

Related Posts

Attracting Talent
Column

9 Tips for Attracting Talent in the Fitness Industry

September 25, 2023
Gen Z Members
Column

Create Meaningful Experiences for Your Gen Z Members

September 18, 2023
How To Human
Column

How to Human – Part 1

September 11, 2023
Hospitality
Column

The Importance of Hospitality in the Fitness Industry

September 5, 2023
Retreat
Column

5 Things I’m Looking Forward to at the 2023 Leadership Retreat

September 1, 2023
diet and exercise
Column

Diet and Exercise: The A Team

August 28, 2023
Next Post
industry marketing

Thought Leaders Panel: Industry Marketing, PR & Communication Strategies

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram LinkedIn
Club Solutions Magazine

Club Solutions Magazine is the #1 business resource for the health and fitness industry. Established in 2003, Club Solutions provides best practice, business resources that educate and empower health club professionals.

EDUCATE. EMPOWER. SUCCEED.



The Current Issue

September Issue 2023

September 2023



Browse

  • Home
  • Subscribe
  • E-Newsletter
  • Media Kit
  • The Magazine
  • Buyer’s Guide
  • Contact Us

© 2023 Club Solutions Magazine. Published by Peake Media.

No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2023 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In