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Thought Leaders Series: Paradigm Shift — Marketing Well-Being Versus Fitness


Thought leaders from a cross-section of the industry share their thoughts on the paradigm shift in clubs emphasizing overall health and well-being, versus just fitness.

Included in this topic, sponsored by Club OS:

  • Why clubs are shifting their messaging to emphasize the role gyms play in overall health, well-being and mental health, versus just fitness/physical appearance
  • How the pandemic caused this shift, what gyms learned, and why this paradigm shift is important
  • Examples of how clubs are promoting health, well-being and mental health, beyond physical fitness
  • What is needed to succeed through this paradigm shift as an industry and individual club

Panelists include:

  • Kris Mulkey, the CMO of In-Shape Health Clubs
  • JoAnna Masloski, the COO of Wellbridge
  • Eddie Davila, the owner of Urban Fitness
  • Edward Keith Navan, the co-founder and CSO of REGYMEN Fitness and The Covery
  • Mary Edwards, the fitness director and a professional fitness trainer at Cooper Fitness Center

This episode is sponsored by Club OS:

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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