Thought Leaders Series: Paradigm Shift — Marketing Well-Being Versus Fitness

Thought leaders from a cross-section of the industry share their thoughts on the paradigm shift in clubs emphasizing overall health and well-being, versus just fitness.

Included in this topic, sponsored by Club OS:

• Why clubs are shifting their messaging to emphasize the role gyms play in overall health, well-being and mental health, versus just fitness/physical appearance
• How the pandemic caused this shift, what gyms learned, and why this paradigm shift is important
• Examples of how clubs are promoting health, well-being and mental health, beyond physical fitness
• What is needed to succeed through this paradigm shift as an industry and individual club

Panelists include:

• Kris Mulkey, the CMO of In-Shape Health Clubs
• JoAnna Masloski, the COO of Wellbridge
• Eddie Davila, the owner of Urban Fitness
• Edward Keith Navan, the co-founder and CSO of REGYMEN Fitness and The Covery
• Mary Edwards, the fitness director and a professional fitness trainer at Cooper Fitness Center

This episode is sponsored by Club OS: