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Thought Leaders Series: Reaching the “Other 80%”


Thought leaders from a cross-section of the industry share their thoughts on how clubs can expand their market reach, creatively engage the community and reach the “Other 80%.”

Included in this topic, sponsored by ASF + Club OS.

  • How clubs can expand beyond their typical demographic
  • Creative programs, events and strategies to engage your local community members
  • Tips for welcoming and serving the de-conditioned or non-exerciser
  • How to reach the “Other 80%” of the marketplace who aren’t members of gyms

Panelists include:

  • Sheldon McBee, the executive director at Universal Athletic Club
  • Kory Angelin, the COO of Volofit by Tough Mudder
  • JoAnna Masloski, the COO of Wellbridge
  • Brent Frueh, the general manager of Rochester Athletic Club
  • Carolyn Jackson, the co-owner of Cedardale Health & Fitness
  • Jeff Linn, the executive director of Weymouth Club

This session is sponsored by ASF + Club OS.

ASF + Club OS

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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