Burn Boot Camp announced the appointment of Jason Losco as Burn’s first chief development officer. In this new role, Losco will oversee franchise development strategy, real estate, construction and compliance, supporting continued U.S. growth while strengthening the foundation for disciplined long-term expansion.
Burn Boot Camp has achieved same-gym sales growth in nine of the past 10 years and continues to demonstrate strong unit level performance across its system. The brand reports average annual gym revenue exceeding $650,000, top locations surpassing $1.6 million, and systemwide average EBITDA around $115,000. The creation of this new role underscores Burn’s commitment to sustainable expansion.
Losco brings deep experience in franchise development and global expansion, most recently serving in senior leadership at Wellbiz Brands and Xponential Fitness, where he helped scale health, wellness, fitness, and beauty brands nationally and internationally.
“As founders, Devan and I are deeply protective of this brand and of the franchise partners who build it every day,” said Morgan Kline, the co-founder and CEO of Burn Boot Camp. “Any growth we pursue must reinforce our standards, protect unit economics, and elevate the member experience. We’re thrilled to welcome Jason to the team – he brings the experience and discipline to help us scale intentionally while preserving what makes Burn special.”
During his first 90 days, Losco will focus on learning the Burn Boot Camp system, partnering with internal teams, and evaluating opportunities to strengthen the foundation before accelerating future growth. Following the initial assessment, the company will outline a disciplined expansion strategy for both domestic and international markets.
“I have always respected brands that are built with heart and led by founders who care deeply about their communities,” said Losco. “Burn has built something incredibly special. My responsibility is to protect that as we grow. We will approach expansion with clarity, discipline, and a long-term mindset so every new market strengthens the system for franchise partners.”
The appointment reinforces Burn Boot Camp’s commitment to strong U.S. growth, operational excellence and sustainable expansion in key markets across the country.
