UPshow, a screen-based consumer engagement platform that’s changing the way businesses think about in-venue marketing, announced that more than 1,000 U.S. fitness venues are utilizing their member engagement platform. UPshow transforms how clubs leverage their TVs and members’ smartphones to enhance engagement, drive sales and improve their marketing ROI.
The platform allows members to share related social media content, such as their fitness achievements, on the club’s TV screens, interspersed with entertainment and marketing messages from the club. Clients include Crunch Fitness, Gold’s Gym, UFC Gym, Snap Fitness, Powerhouse Gym, Smartfit, Steve Nash Fitness, and Workout Anytime, among many others.
Businesses using UPshow have reported increases in members posting about their club experience on social media, touting the value of turning members into promoters and displaying branded content on TVs. Client testimonials include:
- UFC Gym. “From UFC Gym’s brand social accounts, we are only speaking to our network of followers, but if we have someone posting on our behalf, we’re not only reaching our consumers but we’re reaching all of their friends and followers and growing our reach organically,” said Britta Phillips, the vice president of business development at UFC GYM.
- Crunch Fitness. “Utilizing UPshow gives our members and team members a voice and opportunity to become gym and community influencers,” said Amber Hazor, the director of operations at Crunch West Coast/Midwest/Canada. “Our franchisees value the backend data UPshow provides, which includes member insights, allowing them to leverage social media in a whole new way.”
This news coincides with UPshow’s $6 million in Series A funding announcement, indicating the company is poised to continue growth in the fitness sector.
For more information, please visit www.upshow.tv.
