The Essentials

How many times have you said to your team, “We’re all in sales?” In the days of old, to get our message out we then...

As a fitness professional, it’s important to be aware of the latest trends in not only programming and technology, but fitness and wellness as a...

Member Appreciation Week at Greenwood Athletic and Tennis Club has become one of the most anticipated weeks of the year. For over 10 years we...

The New Year brings an influx of new members seeking our services to achieve their weight loss and lifestyle goals. Our existing members are also...

The coming year should be exciting as our industry and fitness trends continue to evolve and change. By all reports, the industry continues to show...

Many club owners and operators will start letting their members know that new fitness equipment is coming in 2019.  They may also let them know...

The Pretty Direct Sales System is a program I designed to sell high-priced health club memberships and personal training packages. It’s broken down as follows: ...

I recently read an article in the Harvard Business Review that began to change my overarching thought process. It said, “If your customer retention strategy...