The Essentials

How in-house, custom created virtual fitness can be used to attract and engage diverse new members and staff from surrounding communities. COVID-19 has transformed our...

Lisa Gorsline, the president and general manager of Corpus Christi Athletic Club, shares leadership lessons during a crisis. Leadership and COVID. We were forced to...

Chez Misko, the COO of Wisconsin Athletic Club, shares why you should reimagine your business to take it further than you were pre-COVID. The Wisconsin...

Maria Gonzalez, the CEO of ClubFitness Greensboro, shares how you can continue serving your community through the COVID-19 pandemic. Through this crisis, we have been...

Mark Miller, the COO of Merritt Clubs, shares segmenting strategies for success and how to deal with different membership groups in 2021. In my last...

Should our sales and marketing change because of COVID-19?  At the risk of offending some readers, I believe this is a strange question. Just as...

The impact on our industry because of COVID-19 has been nothing short of game-changing. However, that does not mean we are finished. Better yet, this is...

Marvin Gresse, the assistant general manager of Stone Creek Club & Spa, shares the importance of setting clarity in your business. Through my REX Roundtable, I...