Marketing & Sales

This month we spoke to Chad Waetzig, the executive vice president of marketing and branding for Crunch Fitness, about marketing. What are Crunch’s most effective marketing...

How often are you shopping your competition? The reality is most health clubs don't. Having been in the industry for the past few decades I’ve...

On June 23, Club Solutions Magazine presented the sixth installment of a monthly virtual roundtable series on thought leadership, surrounding the paradigm shift of marketing...

Five strategies to advertising and marketing on a small budget. Are you tired of hearing about every “get rich quick” marketing scheme and "online fitness...

Bart Budyn, the sales and marketing manager at InTouch Technology, shares what club operators should be looking for when considering a CRM. Ever wonder how...

Apple’s latest iPhone update will have an impact on marketing. Dan Maxwell, the CEO of SWETI Marketing, shares what you need to know. By the...

William Konstand, the president of TAG Digital Marketing, share the marketing efforts your big box fitness center should be focusing on. Top operators of gyms...

How to increase show rate at your health club with two new lead strategies. We’ve all had this happen before – You have a great...