• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Column

3 Keys to Look for When Shopping Your Competition

Kory Angelin by Kory Angelin
June 30, 2021
in Column, Marketing & Sales
0
Shopping Your Competition
Share on FacebookShare on LinkedIn

How often are you shopping your competition? The reality is most health clubs don’t. Having been in the industry for the past few decades I’ve had the opportunity to speak with and help many new fitness concepts open their doors to the public.

One of the most important tasks as a new fitness business owner is to do a competitive analysis. That doesn’t mean you just critique their website. It means you should actually try and visit as a perspective new member. This will give full context as to what people are or are not attracted to.

“I love fitness and all types of fitness are wonderful,” said Britt Canady, the CEO at Volofit. “Other concepts offer their version and it is important to remain grounded that you are not the only ones out there.”

Here are three keys to look for when you are shopping your competition:

1. Digital Sign-Up Experience

This is a very interesting one and I find most owners/GM’s do not pay much attention to it. In other words, what is the experience like to try and either sign-up for trial or membership? Are there multiple screens you have to click on before even getting to some type of check out page or is it quite simple to sign up? This makes a big difference whether a potential member drops off of during the process or not. Having the right CRM and digital widgets are crucial to keep a prospect engaged.

2. Sales Experience

Although you might consider membership price as the most important comparable, I am here to tell you it is NOT. In fact, according to a study performed by superoffice.com, 86% of buyers are willing to pay more for a great customer experience. I can’t tell you how many times I have shopped around for a gym and although the equipment and price were great, their experience was non-existent. 

Here are some key elements of a great sales experience.

  • Name: It is always great when the front desk attendant asks and speaks to you by your first name. It makes the experience more personal.
  • Goals: The most important reason why someone joins a gym or studio is to reach a goal. Therefore, it is crucial the sales team has a conversation about your goals and what you are trying to achieve.
  • Tour: This might seem simple, but I am not talking about a standard museum tour. This is when a sales associate walks you around the entire gym with no purpose. A great tour is more personalized, showing areas you would be using more often and relating it to your goals.

3.  Price

Yes, of course price matters, but once again, it’s not the most important. It is, however, important to know what your competitors are charging for various services. It is also important to see how many membership options they have. This could be crucial when formulating your options as you think about what customers are looking for and that they can get it anywhere else.

Understanding your key competitors will keep you relevant in the community. With so much competition, your business needs to offer unique services and options but most importantly, provide a great experience. That is what keeps members coming back.

Stay ahead in the fitness industry with exclusive updates!

kory angelin
Kory Angelin

Kory Angelin is the President of The DRIPBaR, one of the fastest growing I.V. Vitamin Therapy franchises. He is an award-winning fitness/wellness executive, two-time published author and creator of the Powr Sales App. Kory has worked with some of the leading health and wellness companies in helping to increase brand awareness and craft the ultimate customer experience. For more information, follow Kory on Inastagram @koryfit or koryangelin.com.

Tags: competitionfeaturedfitness businessHealth & FitnessKory Angelinmarketingsales
Previous Post

Genesis Health Clubs Doubles Size of Regional Complex

Next Post

Charter Fitness Rebrands to CFX: The Why, Strategy and Top Lessons

Kory Angelin

Kory Angelin

Kory Angelin is the President of The DRIPBaR, one of the fastest growing I.V. Vitamin Therapy franchises. He is an award-winning fitness/wellness executive, two-time published author and creator of the Powr Sales App. Kory has worked with some of the leading health and wellness companies in helping to increase brand awareness and craft the ultimate customer experience. For more information, follow Kory on Inastagram @koryfit or koryangelin.com.

Related Posts

Retention
Column

Sales Are Sexy, But Retention Pays the Bills

May 8, 2025
personalization
Supplier Voice

Personalization and its Key Role in Member Experience

May 5, 2025
Prioritizing Your People
Column

The Most Disruptive Business Strategy? Prioritizing Your People

April 28, 2025
Revenue Roulette
Column

Revenue Roulette: Why Sales Shouldn’t Be a Gamble

April 10, 2025
Effective Social Media Strategy
Supplier Voice

Creating an Effective Social Media Strategy

April 3, 2025
Recovery Centers
Column

Why Recovery Centers Are the Future of Fitness

March 25, 2025
Next Post
Charter Fitness Rebrands to CFX: The Why, Strategy and Top Lessons

Charter Fitness Rebrands to CFX: The Why, Strategy and Top Lessons

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

March/April Issue 2025

March/April Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.