New York Sports Club Celebrates 50 Years With Rebrand
The New York Sports Club rebrand includes one name, a new logo, club updates and new membership offerings. New York ...
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Tag: branding
3 Focus Area That Will Help You to Sharpen Your Brand Profile
Rike Aprea, the marketing director for Spartan DEKA, shares three focus areas that will help sharpen your brand profile. The ...
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TRIFIT: Community, Camaraderie and Personal Excellence
August 2021 Club of the Month, presented by ABC Fitness Solutions: TRIFIT, est. 2005 TRIFIT was founded in 2005 on ...
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Charter Fitness Rebrands to CFX: The Why, Strategy and Top Lessons
July 2021 Club of the Month, presented by ABC Fitness Solutions: CFX (formerly Charter Fitness), est. 2000 Charter Fitness is ...
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On Brand: Creating a Great Brand
Good branding helps companies hire industry-best experts faster, get higher efficiency of day-to-day work, reduce staff turnover and in the ...
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How GoodLife Aims to Break Down Barriers
GoodLife Fitness, based in Canada, started 2020 off with a new brand campaign. The campaign “Canadian Strong” seeks to break down ...
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Record-Setting Year for Gold’s Gym Sets Up Success in 2020
When the clock struck midnight on January 1, it signaled the close of Gold’s Gym’s strongest year of international growth ...
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The Bottom Line: Doug Katona
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the December issue, the ...
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