Tag: branding

It seems easy for the top brands in our everyday life to incorporate fun and excitement in their marketing. The ...

The fitness business is booming, especially the boutique fitness business. And with more money and private equity coming every day, ...

A strong online presence can create endless opportunities for you and your business. The social media platforms are our drive ...

Orangetheory Fitness, one of the fastest growing franchises in the history of the industry, reached a major milestone in 2018: ...

Floyd Mayweather, undefeated former boxing champion, has created a new brand of health clubs: Mayweather Boxing + Fitness. The gyms ...

A few years ago, the phrase “content is king” began trending, as businesses and marketers realized the positive gains that ...

As a health club operator, you know it’s important to market your business. But what channels should you use? What ...

OK, you’re a large club with maybe one to 10 locations. You’ve got it down, including a dazzling front-of-the-house host, ...