After all that 2020 has brought — both good and bad — the health and fitness industry is ready to move forward. Below, five industry leaders share their predictions of what the top industry trends ...
Clubs should think of their websites as a digital storefront — it’s a quick look into all they have to offer prospects and members. However, if your club’s website isn’t attention-grabbing, a customer may take ...
In today’s digital world, missing out on a technology platform, like virtual fitness, can mean missing out on business. Fitness Formula Clubs (FFC), located in the greater Chicago area, has always worked off the tagline, ...
Today, first impressions are made online. Typically, consumers who are interested in fitness services in your area will do a quick Google search and base their decision on how they feel about your website, rather ...
Years ago, scribbled notes on clipboards were the most detailed notes you could get out of your sales staff. Now, with so much information available online about potential prospects, sales software is an essential tool ...
One of my favorite aspects of creating a magazine from scratch each month is seeing how the photos turn out for the cover stories. It’s so much fun to sift through the dozens (sometimes hundreds) ...
Danny Williams, the manager on duty at Fitness Formula Clubs (FFC) in Chicago, exemplifies the club’s core values of friendliness and detailed cleaning. He’s even earned the nickname “Mayor of Union Station” around the club. ...
Wearables have been growing in popularity in recent years, spreading like wildfire across the health and wellness landscape. With dozens of brands, styles and sizes to choose from, it’s become easier than ever to find ...
On October 6, 2017, fitness professionals in Chicago gathered for the first FitFam Friday event, created by Fitness Formula Clubs as a way to foster a sense of community among the fitness industry in the ...
Ten questions with Jeff Riney, the vice president of operations for Fitness Formula Clubs. 1. What drew you to the health and fitness industry? I actually fell into the industry by chance. I was a college athlete ...
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