Les Mills to Launch Premium Boutique Studio Solution
November 15, 2021
Les Mills is launching a new boutique studio solution to attract younger audiences into clubs through an emphasis on experience and premium design. With Millennials and Gen Z – dubbed ‘Generation Active’ – now representing ...
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Why Baby Boomers Need Gyms More Than Ever
November 8, 2021
Baby Boomers need gyms now more than ever. Discover why and how exactly gyms can serve this population below. By 2030, over 37 million Baby Boomers will manage multiple chronic conditions. In fact, 25% will ...
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Opinion: Understanding ‘the Other 80%’
August 30, 2021
Editor-in-chief Rachel Zabonick-Chonko shares tips and tricks for attracting the elusive group known as “the other 80%,” based on her personal exercise journey. Everyone in the fitness industry is familiar with “the other 80%” — ...
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