Tag: marketing

The 2024 Club Solutions Leadership Summit brought together more than 35 fitness industry leaders and limited sponsors for 2.5 days ...

Luke Carlson, the CEO of Discover Strength, recently shared insights on how to successfully differentiate your gym business. Luke Carlson, ...

How to optimize Google My Business for your gym to gain visibility and leads. Michelle McCauley, the president of PowerTen ...

Strategies from three industry leaders about creating social media content for your community. As the old saying goes, “The eyes ...

With election season ramping up, how do clubs break through the noise and identify a clear message that aligns with ...

Industry experts discuss the growing interest of digital marketing and how they’re using different technologies to attract new leads. The ...

Donnetta Johnson, a marketing consultant at UpSwell Marketing, shares why direct mail is still a relevant marketing tactic. In an ...

How to utilize AI to improve operations and member experience. As health club members are looking for increasingly personalized workouts ...