You have questions, we have answers. We took some time this month to speak with Kim Flannery, the nutrition director for the Wisconsin Athletic Club, about how clubs can develop successful nutrition programs.
“How can engaging members with nutrition help improve retention?”
KF: Adding the nutrition component enhances results for members.
“What is the simplest way clubs can implement nutrition counseling?”
KF: Starting with educational seminars on topics of general interest, such as weight loss and general healthy eating, is a simple and comfortable way to introduce nutrition services. Then members will be more likely to ask for other services, such as private consultations and weight-loss groups.
“How can clubs benefit financially from hiring a nutritionist?”
KF: A nutritionist can help with member retention by helping members see success, and nutrition programs can also generate a revenue of its own.
“How do you see clubs using nutritionists in the coming years?”
KF: Weight loss will continue to be the primary focus and goal of members. Nutritionists can use this opportunity to develop innovative ideas to engage people and make the weight loss process more enjoyable.
About Kim Flannery:
Kim is a registered dietitian with experience as a private exercise and nutrition consultant. Since joining the Wisconsin Athletic Club in 2002, she has worked to improve health and fitness for members through better nutrition. Her popular weight loss groups, BodyBudget and BodyBudget Express, offer real-life approaches to lifestyle change. Kim has a passion for wellness and long-term sustainable weight control.
Top 5 Necessities for Having a Solid Nutrition Program
1. Well-trained staff with excellent counseling skills
2. Creative weight loss programs
3. Free classes on general topics presented in a fun format
4. Metabolic testing
5. Private consultations
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
