Snap Fitness Sponsors NASCAR Driver

Snap Fitness will put the pedal to the metal as the primary sponsor of Landon Cassill in the NASCAR Sprint Cup Series starting June 28, 2014, at the Kentucky Speedway.

“NASCAR is widely popular in the U.S., and as America’s fitness brand, we thought this was a great partnership between two brands that touch millions of people around the country,” said Peter Taunton, the founder of Snap Fitness and Lift Brands, in a press release. “Landon is also a fitness enthusiast who embodies everything our brand promotes: hard work, positivity and determination. We look forward to working closely with him on his road to success.”

The Series continues September 14 in Joliet, Illinois at the Chicagoland Speedway, September 21 in Loudon, New Hampshire at the New Hampshire Motor Speedway, and October 5 in Kansas City, Kansas at the Kansas Speedway.

Cassill has been racing professionally with NASCAR for seven years and was the 2008 NASCAR Nationwide Series Rookie of the Year. He is currently training for Ironman 70.3 half triathlon to be held July 20 in Racine, Wisconsin.

“Fitness is a tremendous part of my life, and I’m honored to represent the Snap Fitness brand in the NASCAR Sprint Cup,” said Cassill in the release. “I’m also looking forward to workouts at Snap Fitness as I prepare for the Ironman competition and I look forward to helping them spread their message on fitness and living a healthy lifestyle.”

Additional information about Hillman Racing is available at: HillmanRacing.com.