The biggest challenge for any company in any industry is content production. It’s the most time consuming, the most difficult and the most daunting. It’s the reason that most social pages become stagnant once they’ve launched, and it’s because the company has failed to setup a content repository or stream that continuously populates your editorial calendar.
The most common mistake we see within the fitness industry is not getting the most from your content. We spend so much time on content production, editing and posting that we forget our most valuable asset — the content itself. In fact, with how quickly the industry moves, and how quickly social turns over, we forget that our content’s half-life is really only relevant that day.
Here are some tips for getting the most out of your content.
If you don’t have an editorial calendar, it is easy enough. You can download a free content marking template now. Pull Post Level Date from your Facebook insights page for up to 180 days and the Post Level Date from your Twitter insights page for the same period of time. This will give you the full content/post so that you can start to dig through your previous efforts to maximize your content.