As fitness directors it can be a constant struggle to keep Group X programming fresh. Besides adding new classes, which can sometimes be a hit or miss, what are some ways you can keep classes full?
Engaging instructors are a priority, of course. But according to Lori Lowell, a Gold’s Gym franchisee, bringing in a live DJ is another great option. “The instructors and directors need to know how to drive their members into those Group X environments to keep it exciting,” said Lowell. “It is all about DJ’s now.”
Chances are, loud music and a great playlist gets you excited to workout. And having a live DJ would only amplify your members’ excitement about class. “You have to get DJ’s coming in and performing in your club,” said Lowell. “If a class doesn’t have music associated with it, get DJ’s to come in and play live sets and make the class super exciting. That is just where we are going.”
According to Lowell, there are numerous different occasions to bring a DJ into the club. Sometimes you don’t even need an excuse. If a class has been having a low attendance rate, maybe trying bringing in a DJ one night to spice things up. “It doesn’t just have to be for membership appreciation night,” she explained. “Do it for a silks class or a barre class. It’s about creating opportunities for members to experience something. It doesn’t have to be a class that is on the schedule every day. But giving members something to look forward to. It is something different.”
With the domination of boutique studios and ever changing fitness trends, it is important to find unique ways to keep your members engaged in the club and flocking to Group X classes. “Directors need to think outside the box in creating experience for their members because the competition is too fierce out there now,” said Lowell. “It is about thinking beyond the traditional schedule, doing events that bring in live music. Thinking above and beyond the traditional group fitness schedule.”
