- Supplier Voice
- Special Reports
- Front-Line All Stars
In the face of increasing competition, it’s extremely important for you to promote your health club’s brand. And there’s no better way to do so than through video — which is now one of the most popular ways people are consuming content.
And it’s not just popular with consumers — according to Mike Templeman, a contributor to Forbes, it’s also an effective form of marketing. “Videos have a compelling way of fostering engagement, yielding results like click-throughs, shares, lead generation and sales,” he said. “It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.”
With this in mind, below is a compilation of stats on video that showcase why you should consider creating a video marketing strategy of your own.
If these stats don’t sway you to consider instituting a video marketing strategy, do some testing of your own. Use Facebook Live during a club event or post a Q&A with a personal trainer, and then review the resulting stats. You may be surprised by how engaged your consumers are with your videos, and the positive boost your brand receives as a result.
Rachel Zabonick is the editor-in-chief of Club Solutions Magazine. She can be reached at firstname.lastname@example.org.