10 Stats Showcasing the Power of Video

In the face of increasing competition, it’s extremely important for you to promote your health club’s brand. And there’s no better way to do so than through video — which is now one of the most popular ways people are consuming content.

And it’s not just popular with consumers — according to Mike Templeman, a contributor to Forbes, it’s also an effective form of marketing. “Videos have a compelling way of fostering engagement, yielding results like click-throughs, shares, lead generation and sales,” he said. “It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.”

With this in mind, below is a compilation of stats on video that showcase why you should consider creating a video marketing strategy of your own.

1. “By 2019, the global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic” (Source: Small Biz Trends).
2. “YouTube has over a billion users, almost one-third of total internet users” (Source: WordStream).
3. “97% of marketers say video has helped increase user understanding of their product or service” (Source: HubSpot).
4. “Video on a landing page can increase conversions by 80% or more” (Source: WordStream).
5. “85% of people say they’d like to see more video from brands in 2018” (Source: HubSpot).
6. “Marketers who use video grow revenue 49% faster than non-video users” (Source: WordStream).
7. “Latest figures show that people spend 3x longer watching live video compared to a video that’s pre-recorded” (Source: Social Media Today).
8. “45% of people watch more than an hour of Facebook or YouTube videos a week” (Source: WordStream).
9. “According to a study by Social Bakers, the average video post generates 135% greater organic reach, when compared to photo posts” (Source: Social Media Today).
10. “The average user spends 88% more time on a website with video” (Source: WordStream).

If these stats don’t sway you to consider instituting a video marketing strategy, do some testing of your own. Use Facebook Live during a club event or post a Q&A with a personal trainer, and then review the resulting stats. You may be surprised by how engaged your consumers are with your videos, and the positive boost your brand receives as a result.

Rachel Zabonick is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.