In the face of increasing competition, it’s extremely important for you to promote your health club’s brand. And there’s no better way to do so than through video — which is now one of the most popular ways people are consuming content.
And it’s not just popular with consumers — according to Mike Templeman, a contributor to Forbes, it’s also an effective form of marketing. “Videos have a compelling way of fostering engagement, yielding results like click-throughs, shares, lead generation and sales,” he said. “It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.”
With this in mind, below is a compilation of stats on video that showcase why you should consider creating a video marketing strategy of your own.
If these stats don’t sway you to consider instituting a video marketing strategy, do some testing of your own. Use Facebook Live during a club event or post a Q&A with a personal trainer, and then review the resulting stats. You may be surprised by how engaged your consumers are with your videos, and the positive boost your brand receives as a result.
Rachel Zabonick is the editor-in-chief of Club Solutions Magazine. She can be reached at firstname.lastname@example.org.