10 Stats Showcasing the Power of Video

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In the face of increasing competition, it’s extremely important for you to promote your health club’s brand. And there’s no better way to do so than through video — which is now one of the most popular ways people are consuming content.

And it’s not just popular with consumers — according to Mike Templeman, a contributor to Forbes, it’s also an effective form of marketing. “Videos have a compelling way of fostering engagement, yielding results like click-throughs, shares, lead generation and sales,” he said. “It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.”

With this in mind, below is a compilation of stats on video that showcase why you should consider creating a video marketing strategy of your own.

1. “By 2019, the global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic” (Source: Small Biz Trends).
2. “YouTube has over a billion users, almost one-third of total internet users” (Source: WordStream).
3. “97% of marketers say video has helped increase user understanding of their product or service” (Source: HubSpot).
4. “Video on a landing page can increase conversions by 80% or more” (Source: WordStream).
5. “85% of people say they’d like to see more video from brands in 2018” (Source: HubSpot).
6. “Marketers who use video grow revenue 49% faster than non-video users” (Source: WordStream).
7. “Latest figures show that people spend 3x longer watching live video compared to a video that’s pre-recorded” (Source: Social Media Today).
8. “45% of people watch more than an hour of Facebook or YouTube videos a week” (Source: WordStream).
9. “According to a study by Social Bakers, the average video post generates 135% greater organic reach, when compared to photo posts” (Source: Social Media Today).
10. “The average user spends 88% more time on a website with video” (Source: WordStream).

If these stats don’t sway you to consider instituting a video marketing strategy, do some testing of your own. Use Facebook Live during a club event or post a Q&A with a personal trainer, and then review the resulting stats. You may be surprised by how engaged your consumers are with your videos, and the positive boost your brand receives as a result.

Rachel Zabonick is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.