• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home The Pulse Club News

Trending Recovery Offerings All Clubs Should Know About

Bobby Dyer by Bobby Dyer
October 4, 2018
in Club News, The Pulse
0
recovery offerings
Share on FacebookShare on LinkedIn

Recovery can play a crucial role in a club’s success. Providing cutting-edge recovery offerings for members after their workouts is a great way to enhance their experiences by making them feel good before they even leave your facility.

Below, Allison Flatley, the CEO of Allison Flatley Consulting, LLC, shares her insight on what’s trending in club recovery offerings and how clubs can best capitalize on these trends:

What recovery offerings have you been seeing most often in the industry?

AF: I have seen clubs adding foam rolling, stretching and meditation classes to their group exercise schedules as a recovery solution. I am also seeing personal trainers use TheraGun, Hyperice, MyoBuddy and other hands-on devices at the end of their personal training session or selling it as an additional add-on session of recovery. Some clubs are rebranding their smoothie bar as a recovery station, emphasizing nutrition as a solution to recovery.

On the fitness floor, clubs are creating larger stretching or recovery spaces. These areas have more than just traditional matting. Now, clubs are including stretching machines and vibration plates.

Based upon member demographics, some clubs have begun to offer cryotherapy, floatation pods, infrared saunas, relaxation pods, barometric pressure systems, LED light therapy and electromagnetic therapy as add-on amenities.

The most prevalent recovery solution is HydroMassage. All clubs, low cost and high-end, are adding HydroMassage Zones, and members are using them as a post-workout relaxation and rejuvenation station. I believe HydroMassage is leading the way with recovery because it is a 24/7, on-demand massage, requires no personnel, members love it and most importantly, it is a social activity. A husband and wife or two friends can get a massage together as they exit the club.

What do clubs need to know about these recovery offerings?

AF: Consumers are hearing about wellness, self-care and recovery. I believe adding recovery to a club will expand your reach into your community. Clubs need to understand fitness and exercise has traditionally only attracted 20 percent of the population. Approximately 100 million American have chronic pain, and 80 percent of Americans will experience low back pain at some point in their life. Clubs should capitalize on this important reality: Everyone needs recovery. Regularly, I hear from club operators that members come into the club just for recovery services and skip the workout.

How can clubs capitalize on this trend?

AF: Clubs can offer recovery services and solutions as a club amenity, a way to create a premium membership or add-on service. Once services are implemented, recovery can also serve as a member reward or retention tool. For example, if a client completes a personal training session, the trainer can reward a client with a post-recovery service.

Clubs need to look closely at their value proposition, unique differentiator and their strategy. Today’s buyers want value. Including recovery services and solutions into your club’s strategy can increase value, and separate you from your competitors. Our club members and consumers are purchasing these services elsewhere — why not bring them under the club’s roof and expand the club’s reach?

Stay ahead in the fitness industry with exclusive updates!

Bobby Dyer

Bobby is the former assistant editor of Club Solutions Magazine.

Tags: facility developmentfeaturedHealth & Fitnessindustry trendsmember engagementoperationsrecoverytrendswellness
Previous Post

In Sync with Francesca Schuler

Next Post

Front-Line All Star: Blake Kennedy

Bobby Dyer

Bobby Dyer

Bobby is the former assistant editor of Club Solutions Magazine.

Related Posts

FTC Sues Fitness International
Club News

FTC Sues Fitness International Over Gym Membership Cancellations; Company Disputes Allegations

August 21, 2025
Styles Studios Fitness
Club News

Styles Studios Fitness Launches Franchise Model Nationwide

August 21, 2025
ITR Economics
Club News

ITR Economics Announced as Keynote Speaker for the 2026 Club Solutions Leadership Summit

August 19, 2025
LES MILLS YOGA
Supplier News

LES MILLS YOGA Launches to Help Clubs Win Booming Wellness Category

August 8, 2025
MVPs
Supplier News

Landmark Les Mills Report Reveals how ‘MVPs’ Drive Club Profitability

August 6, 2025
Club Solutions Institute
Supplier News

Club Solutions Launches On-Demand Platform to Upskill Health Club Teams

August 4, 2025
Next Post
Blake Kennedy

Front-Line All Star: Blake Kennedy

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

July/August Issue 2025

July/August Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.