How a long-term member’s 90th birthday sparked the idea for a senior-geared program.
When long-term and frequent member at HealthQuest, Gene Lupo, recently celebrated his 90th birthday, the owner of HealthQuest, Jack Cust, was inspired to develop a new senior-geared program called the Governor’s Club.
As part of the Governor’s Club, those whom have been a member of HealthQuest for at least three years will begin receiving free memberships upon turning 90 years old, to celebrate loyalty and longevity.
“We’ve decided to honor these members on their milestone 90th birthday as appreciation for their loyalty to HealthQuest, and their commitment to maintaining a healthy and active lifestyle that sets an example for all of us to aspire to,” said Cust, in a statement.
The Governor’s Club is just one example of ways HealthQuest seeks to serve older adults in their quest to stay healthy and fit. The club boasts a number of fitness programs and amenities geared toward the demographic, including:
- Group Fitness classes such as Zumba Gold and yoga 101, and aquatics classes designated for “Active Agers.”
- Small group training for 60-years-old and above.
- The Wellness 360 Program – personalized coaching looking at all facets of a healthy lifestyle, including exercise, nutrition and the mind-body connection.
- Preva Studio: A smaller fitness center that for many is less intimidating than the larger fitness center — a place where older adults can request guidance from a personal trainer.
- Personal training.
According to Wade Williams, the general manager of HealthQuest, the club’s senior community is a great asset to the facility. “The senior community is a vibrant community of individuals,” he said. “This group will grow organically if you provide options for them, including social events at the club. Once your club becomes, the meeting ‘spot’ — you are in good shape.”
Initiating Lupo as its first Governor’s Club member, HealthQuest will continue to celebrate longevity and reinforce the value of personal health and wellness at all ages.
Said Williams, “We believe fitness is a full-life journey.”
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Brittany is an editor at Peake Media. Reach her at brittany@peakemedia.com
