• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • E-Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home The Pulse Club News

Planet Fitness Names Sherrill Kaplan as Chief Digital Officer

Taylor Brown by Taylor Brown
June 10, 2021
in Club News, The Pulse
0
Kaplan
Share on FacebookShare on LinkedIn

Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., announced on June 9 that Sherrill Kaplan has been appointed chief digital officer.

Kaplan joins the brand this month leading the company’s digital vision and strategy, including the continuous evolution of its mobile app, with a focus on consumer engagement, loyalty and a differentiated omni-channel experience to accelerate Planet Fitness’ growth and success. She will report directly to Chris Rondeau, the chief executive officer of Planet Fitness.

Kaplan has previously worked for well-known consumer brands such as Zipcar, Dunkin’ Brands, American Express and Citi, Inc., among others. This appointment and newly created leadership role demonstrate Planet Fitness’ continued commitment to digital innovation.

“Sherrill has a strong track record of leading digital acceleration efforts and enhancing consumer experiences for well-known consumer brands across various industries,” said Rondeau, in a statement. “This appointment and newly created leadership role, demonstrates our continued commitment to digital innovation and is a key part of our ‘bricks with clicks’ growth strategy. Sherrill’s unique background that spans digital marketing, innovation, e-commerce, branding and customer loyalty will make her an instrumental addition to our team as we continue to enhance our digital offerings and engage with our members inside and outside our four walls.”

Most recently, Kaplan served as global marketing operations advisor for Advent International, a global private equity firm. She also serves as an independent member of the Fiesta Restaurant Group Board of Directors, as well as the Massachusetts Innovation & Technology Exchange (MITX).

“As Planet Fitness continues to lead the fitness industry, I am thrilled to join the company at such an exciting time,” said Kaplan, in a statement. “I’ve long admired Planet Fitness’ mission to introduce more people to fitness, enhance their lives and ultimately create a healthier world. Planet Fitness has an unrivaled value proposition which has only been enhanced by their recent digital offerings. I look forward to building upon this momentum and leading the next generation of digital innovation.”

This announcement is one example of gyms prioritizing their digital footprint. The coronavirus pandemic caused many facilities to shut their doors for months, forcing members to transition to digital fitness offerings. While this was a temporary solution, the offering is not going away any time soon.

According to Grand View Research, the global fitness app market size was valued at $4.4 billion in 2020 and is expected to expand at a compound annual growth rate of 21.6% from 2021 to 2028. Additionally, according to an article published in the World Economic Forum in September 2020, the global downloads of fitness and health apps increased by 46%. 

Are you creating positions to help prioritize your digital offerings? If so, let us know at info@clubsolutionsmagazine.com.

Tags: announcementsCOVID-19Digital Fitnessdigital strategiesfeaturedNewsPlanet FitnessSherrill Kaplan
Previous Post

5 Strategies to Small Budget Marketing for Health Club Owners

Next Post

The Adirondack Club Delivers High-Quality Service with Trainerize

Taylor Brown

Taylor Brown

Taylor Brown is the editor of Club Solutions Magazine. She can be reached at taylor@peakemedia.com.

Related Posts

Chris Rondeau
Club News

Chris Rondeau No Longer CEO of Planet Fitness

September 15, 2023
Hapana
Supplier News

Hapana Partners with Stripe to Expand Globally

September 14, 2023
Fit Athletic Club
Supplier News

San Diego’s Fit Athletic Club Partners with iFIT

September 7, 2023
NetGym and Fisikal Join Forces to Offer Operators a Top-Notch Digital Management Solution
Supplier News

NetGym and Fisikal Join Forces to Offer Operators a Top-Notch Digital Management Solution

September 5, 2023
EGYM North America
Supplier News

EGYM North America Team Grows Once Again

September 5, 2023
2023 Club Solutions Leadership Retreat
Supplier News

Meet the Sponsors of the 2023 Club Solutions Leadership Retreat

September 1, 2023
Next Post
The Adirondack Club

The Adirondack Club Delivers High-Quality Service with Trainerize

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram LinkedIn
Club Solutions Magazine

Club Solutions Magazine is the #1 business resource for the health and fitness industry. Established in 2003, Club Solutions provides best practice, business resources that educate and empower health club professionals.

EDUCATE. EMPOWER. SUCCEED.



The Current Issue

September Issue 2023

September 2023



Browse

  • Home
  • Subscribe
  • E-Newsletter
  • Media Kit
  • The Magazine
  • Buyer’s Guide
  • Contact Us

© 2023 Club Solutions Magazine. Published by Peake Media.

No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2023 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In