Braelee Conticchio, the public relations director at Cryo Innovations, shares what to know about local cryotherapy, the coolest and newest modality in the recovery space.
Local cryotherapy is one of the coolest and newest modalities in the recovery space. Localized cryotherapy is designed for pinpoint administration of approximately -80 degrees Fahrenheit cold therapeutic air to target areas of the body. This treatment is used primarily in therapeutic and cosmetic applications.
Localized cryotherapy pushes blood away from the target area which later returns as nutrient rich, further stimulating recovery. The cold power and pressure stream can aid in pain relief, muscle recovery and improve skin health. This treatment offers the advantages of cold therapy in a quick and focused way, and also allows for minimal negative effects of prolonged or uncontrolled cooling of muscle tissue. This modality is quickly gaining popularity due to its versatility, low cost and large ROI.
This new cold treatment can not only increase overall fitness performance, but more importantly, target problem joints and muscles. Circulation and oxygenation, induced by local cryotherapy, will immensely reduce irritation and inflammation. Alleviating inflammation can minimize recovery time and improve function with increased range of motion. The cryogenically cooled air penetrates into deep layers of the tissue, which can dull pain receptors and release muscle tension, lowering risk of spasm. Overall, local cryotherapy treatment promotes rapid recovery.
Localized cryotherapy triggers the body’s wellness mechanisms and can have a multitude of healthy effects on the skin. The microcirculation process is accelerated, increasing oxygen flow and rejuvenating the skin. Collagen production is increased, tightening and plumping skin. This also reduces puffiness, swelling and even water retention. The cooling treatment can lighten scars, reduce bruising caused by inflammation, help soothe eczema and even skin tone.
This versatile treatment can be used in health clinics, beauty salons, sports clubs, fitness gyms, wellness centers, medical offices and even in your own home. Localized cryotherapy can aid in cosmetology, dermatology, traumatology, sports medicine and more.
This profit center provides a quick ROI and a lower financial investment than a whole-body sauna. There is already a large demand for this treatment, and it will entice your current customers and attract new ones.
Don’t be the last to check out the coolest new recovery modality and offer healing and recovery to your customers.