• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Column

Acquire Your Health Club Dream Team

What is your health club doing to stay attractive to candidates?

Eddie Davila by Eddie Davila
November 21, 2022
in Column, Operations
0
health club dream team
Share on FacebookShare on LinkedIn

Advice on attracting your health club dream team.

Often times, we tend to focus on customer acquisition and retention strategies to optimize business performance, and rightly so. However, a major factor that is arguably the foundation upon which those customer-based initiatives rest, are the employees.

But instead of just employees, think of them as the team – the individuals who emulate the mission and deliver the experiences to the members. These are the employees who are truly on the team, inspired, empowered and driven to live out the core values of the company on a consistent basis.

So how do you attract the dream team?

What about your organization is appealing compared to other opportunities that potentially pay more? I hate to break it to you – there is no simple answer. But there are a few things to consider.

Competitive Wage and Culture

Everybody has bills to pay and their own unique financial situations. So, staying at a competitive wage within your market is important. Additionally, we need consider today’s workforce and what they find valuable. Culture has just as much relevance to the team as it does for the member.

Candidates – those who have an innate desire – want to know they are joining a team that is inspiring, honest, fun and driven to achieve excellence together. Offering a work environment that is fun and exciting, along with a competitive wage is something that can tip the scales in your favor. Highlighting your company culture through social media channels such as Instagram, Facebook, and YouTube can be immensely beneficial in showing this – plus it’s free.

Offering a Variety of Benefits

Offering benefits can also be a game changer. Depending on your business performance, benefits such as medical and retirement plans are great. However, there are other benefits that can be showcased to help make your company more attractive to candidates.

These include:

  • A free membership.
  • Comped services.
  • Free apparel.
  • Discounted good or services with other businesses in your area.
  • Regular team fitness challenges.
  • Regular learning/growth opportunities.

The list can go on and I’m sure there are some really great strategies health clubs have adopted. But these are just a few to consider that can have little-to-no-cost but add tremendous candidate acquisition power.

My advice – be creative, try new things and most of all, remember company culture starts with your team.

What is your health club doing to stay attractive to candidates? Comment below to share any practices you’ve incorporated and potential ideas for acquiring your health club dream team.  

Tags: club solutionsfeaturedhealth and fitnesshiringleadershipoperationsstaffingurban fitness
Previous Post

Evolt 360 Successfully Raises $12 Million to Meet Strong Order Pipeline

Next Post

Beacon Health & Fitness Granger Named MFA ‘Facility of the Year’

Eddie Davila

Eddie Davila

Eddie Davila, MS, ACSM-CEP, EP-C is co-owner/operator of Urban Fitness in Bozeman, Montana. He can be reached at eddie@urbanfitnessmt.com, on Instagram (@urbanfitnessmt), Facebook, LinkedIn, or visit www.urbanfitnessmt.com.

Related Posts

Gen Z Members
Column

Create Meaningful Experiences for Your Gen Z Members

September 18, 2023
How To Human
Column

How to Human – Part 1

September 11, 2023
Hospitality
Column

The Importance of Hospitality in the Fitness Industry

September 5, 2023
Retreat
Column

5 Things I’m Looking Forward to at the 2023 Leadership Retreat

September 1, 2023
Ideal Club Experience
Features

Creating the Ideal Club Experience

August 29, 2023
BI Reporting
Solutions On

Empowering Clubs with BI Reporting

August 29, 2023
Next Post
Beacon Health & Fitness Granger

Beacon Health & Fitness Granger Named MFA ‘Facility of the Year’

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram LinkedIn
Club Solutions Magazine

Club Solutions Magazine is the #1 business resource for the health and fitness industry. Established in 2003, Club Solutions provides best practice, business resources that educate and empower health club professionals.

EDUCATE. EMPOWER. SUCCEED.



The Current Issue

September Issue 2023

September 2023



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Buyer’s Guide
  • Contact Us

© 2023 Club Solutions Magazine. Published by Peake Media.

No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2023 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In