• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Column

Acquire Your Health Club Dream Team

What is your health club doing to stay attractive to candidates?

Eddie Davila by Eddie Davila
November 21, 2022
in Column, Operations
0
health club dream team
Share on FacebookShare on LinkedIn

Advice on attracting your health club dream team.

Often times, we tend to focus on customer acquisition and retention strategies to optimize business performance, and rightly so. However, a major factor that is arguably the foundation upon which those customer-based initiatives rest, are the employees.

But instead of just employees, think of them as the team – the individuals who emulate the mission and deliver the experiences to the members. These are the employees who are truly on the team, inspired, empowered and driven to live out the core values of the company on a consistent basis.

So how do you attract the dream team?

What about your organization is appealing compared to other opportunities that potentially pay more? I hate to break it to you – there is no simple answer. But there are a few things to consider.

Competitive Wage and Culture

Everybody has bills to pay and their own unique financial situations. So, staying at a competitive wage within your market is important. Additionally, we need consider today’s workforce and what they find valuable. Culture has just as much relevance to the team as it does for the member.

Candidates – those who have an innate desire – want to know they are joining a team that is inspiring, honest, fun and driven to achieve excellence together. Offering a work environment that is fun and exciting, along with a competitive wage is something that can tip the scales in your favor. Highlighting your company culture through social media channels such as Instagram, Facebook, and YouTube can be immensely beneficial in showing this – plus it’s free.

Offering a Variety of Benefits

Offering benefits can also be a game changer. Depending on your business performance, benefits such as medical and retirement plans are great. However, there are other benefits that can be showcased to help make your company more attractive to candidates.

These include:

  • A free membership.
  • Comped services.
  • Free apparel.
  • Discounted good or services with other businesses in your area.
  • Regular team fitness challenges.
  • Regular learning/growth opportunities.

The list can go on and I’m sure there are some really great strategies health clubs have adopted. But these are just a few to consider that can have little-to-no-cost but add tremendous candidate acquisition power.

My advice – be creative, try new things and most of all, remember company culture starts with your team.

What is your health club doing to stay attractive to candidates? Comment below to share any practices you’ve incorporated and potential ideas for acquiring your health club dream team.  

Stay ahead in the fitness industry with exclusive updates!

Tags: club solutionsfeaturedhealth and fitnesshiringleadershipoperationsstaffingurban fitness
Previous Post

Evolt 360 Successfully Raises $12 Million to Meet Strong Order Pipeline

Next Post

Beacon Health & Fitness Granger Named MFA ‘Facility of the Year’

Eddie Davila

Eddie Davila

Eddie Davila, MS, ACSM-CEP, EP-C is co-owner/operator of Urban Fitness in Bozeman, Montana. He can be reached at eddie@urbanfitnessmt.com, on Instagram (@urbanfitnessmt), Facebook, LinkedIn, or visit www.urbanfitnessmt.com.

Related Posts

Employee Wellness
Column

Placing Priority on Employee Wellness in Health Clubs

June 25, 2025
click to cancel
Supplier Voice

Preparing for Click to Cancel

June 16, 2025
Hiring for the Right Reasons
Column

Hiring for the Right Reasons: Rethinking Recruiting for High-Performing Teams

June 11, 2025
2024 BFS State of the Industry Report
Operations

Inside the 2024 BFS State of the Industry Report

June 3, 2025
Padel
Column

Padel Is the Glue — And the Business Case for Why Racquet Sports Belong in Every Health Club

May 28, 2025
big rocks
Column

3 Big Rocks from The HFA Show That Could Reshape Your Gym

May 22, 2025
Next Post
Beacon Health & Fitness Granger

Beacon Health & Fitness Granger Named MFA ‘Facility of the Year’

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.