Sales and marketing have perhaps never been more important in the industry as it is now. Simply put, failure to accurately showcase your club to the public could result in a loss of memberships.
Alex Schwartz, the director of marketing at Midtown Athletic Clubs, recently sat down with Club Solutions Magazine Podcast host Rachel Zabonick-Chonko to discuss a unique case study his club experienced surrounding a sales and marketing challenge.
The talk centers on why Schwartz’s club switched from a fitness-industry CRM system to HubSpot to connect the customer’s online journey with their first in-person sales experience at the club. Their discussion is full of sales, marketing and even customer experience insights many operators can benefit from.
Listen to the full conversation below.
Show Notes
- At 1:02 Schwartz details the recent marketing and sales challenges Midtown Athletic Clubs was experiencing.
- Learn how the club decided to unite the customers’ sales and marketing journeys at 2:42.
- At 4:24 Schwartz shares how they identified HubSpot as a promising new CRM platform for members.
- Hear the key takeaways the team at Midtown Athletic Clubs had once they implemented HubSpot as the central CRM system at 6:32.
- At 11:33 learn about the results Schwartz and his team are already witnessing from implementing the new technology.
- Learn the other ways Midtown Athletic Clubs has changed its sales process as a result of switching to HubSpot at 16:12.
- At 18:04 Schwartz shares on the beneficial return on investment his company has seen since adopting HubSpot.
- Hear about the research Schwartz conducted to learn club operations needed improvement at 23:11.
- At 24:27 Schwartz details his top advice and tips for other club operators when it comes to marketing success.
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