The Bay Club Company announced the acquisition of Crow Canyon Country Club, the first milestone of a continued growth plan along the West Coast.
Crow Canyon’s acquisition and future expansion mark a pivotal step forward as Bay Club embarks on a significant trajectory of growth. By year-end, the company’s footprint will expand to encompass more than 25 locations, including 11 campuses, 135,000 members and a workforce exceeding 4,000 employees.
“Our focus on growth remains resolute as we welcome Crow Canyon into the Bay Club family,” said Matthew Stevens, the CEO and president of Bay Club. “This acquisition heralds a series of upcoming additions set to fortify our portfolio over the next 12 to 18 months. Crow Canyon provides a natural extension of our presence along the East Bay 680 corridor, being equidistant to our existing 180,000 square foot clubs in Walnut Creek and Pleasanton, further strengthening our active lifestyle portfolio throughout the Bay Area.”
Pioneering a unique “campus” model, the Bay Club’s locations are strategically positioned within convenient driving distances from one another. This design allows members to access a diverse array of amenities and offerings spanning across four strategic quadrants: fitness, sports, family and hospitality.
Nestled against the picturesque backdrop of Mount Diablo, Crow Canyon exemplifies a family-oriented sports resort for active lifestyle enthusiasts, boasting premier golf, tennis, aquatics and fitness amenities designed to cater to every skill level. After distilling insights from employees and members, Bay Club plans to continue their investment in the East Bay by embarking on a multi-million-dollar facility expansion of Crow Canyon.
This acquisition serves as an exciting glimpse into what lies ahead for Bay Club members across the West Coast within their thriving network of active lifestyle facilities. “We remain on course to reinvest over $150 million into our existing portfolio, which started in late 2022,” said Jennifer Steichen, the COO of Bay Club. “Acquisitions like Crow Canyon are simply incremental to our reinvestment commitment to our core members and clubs.”
For more information about The Bay Club Company and to keep an eye out for more acquisitions that will strengthen existing and new regions in the portfolio, visit bayclubs.com.
