The Essentials

With what seems like an ever-increasing rise in obesity-related health issues in the U.S., health club operators have always thought of themselves as part of...

Whether you’re surfing the net, talking to neighbors, reading the paper or watching TV, the most popular phrase being used today is unequivocally “the new...

New sales staff can find it difficult to remember all the steps in a sales process. What questions should you ask a prospect? In what...

After months of isolation and social distancing, creating a feeling of connection within your facilities is more important now than ever before.  However, with all...

As emotionally intelligent leaders, we’re often focused on the well-being of our team — in supporting them to achieve personal and organizational objectives. It seems...

What kind of emotions and feelings does your fitness business brand elicit from employees, members and the outlying community?   When you think about your...

The fitness industry has changed dramatically, and no area more so than personal training. Everyone is scrambling to rethink how business is conducted. How do you effectively...

Now, more than ever, maintaining the culture inside your facility has become a challenge. The fitness industry has been heavily impacted by the recent shutdowns...