Marketing & Sales

Should our sales and marketing change because of COVID-19?  At the risk of offending some readers, I believe this is a strange question. Just as...

The impact on our industry because of COVID-19 has been nothing short of game-changing. However, that does not mean we are finished. Better yet, this is...

Kristen Green, the executive general manager of Aquafit in Australia, shares the importance of rebuilding trust in gyms in 2021. Wherever you are in the...

Joanna Truong, a sales consultant at Twin Oaks, shares four simple strategies for increasing downloads of your club’s mobile app. Mobile apps are penetrating every...

Danielle Pakradooni, the marketing director of Crunch, shares why they use internal marketing to promote their virtual offerings. Virtual fitness has been a great way...

Sales remains at its core a conversation focused on discovering the wants and needs of a prospect and agreeing on a solution that helps them...

Rodney Steven II, the owner and president of Genesis Health Clubs, and Justin Mascho, the senior vice president for O2 Fitness, share their thoughts on...

It’s no secret that an effective marketing strategy is essential for clubs to increase membership, build a brand and grow a community. To balance and...