Marketing & Sales

It’s no secret the fitness industry is heavily data driven. It’s vital to have technology that can manage members, track numbers and overall help your...

In an experience-driven world, your club is not only defined by the physical equipment you own, but by the actions you take for your club...

In my 35 years of experience as a sales trainer, the biggest challenge for salespeople is developing great listening skills.  We have all met salespeople...

Today’s technological age is full of constant distractions and an abundance of media, making capturing the attention of your target audience difficult. The key to...

“Value The Relationship More Than The Quota.” – Jeff Gitomer Let me first frame this whole blog by stating: Being a great caretaker of our...

More and more of our time is being spent on mobile devices. For evidence of this, look no further than App Annie’s The State of...

GoodLife Fitness, based in Canada, started 2020 off with a new brand campaign. The campaign “Canadian Strong” seeks to break down the common barrier of intimidation...

This month we spoke to Layn Chess, the founder and CEO of Facet Seven about rebranding. Your business re-branded from Studio Fitness to Facet Seven. What...