Operations

When you think of the health and fitness industry’s biggest challenges a few things may come to mind — political advocacy, getting members to spend more...

With cancellations under new scrutiny, smart operators are using this moment to build trust, gather insights and boost retention. Sean Kirby, the VP of sales...

Sean Kirby, the vice president of sales at Jonas Fitness, shares tips on how to prep for Click to Cancel. In July 2025, the Federal...

Amber Martinez, the brand president and operating partner of JEM Wellness Brands, Crunch Fitness, shares tips on hiring for the right reasons. When we talk...

When Julian Barnes, the co-founder and CEO of the BFS Network, joined editor Taylor Gabhart to discuss the 2024 BFS State of the Industry Report,...

Praveen Ramarao shares three big rocks he and two other industry leaders took away from The HFA Show. Roughly now about two months out from...

During uncertain times, doubling down on smart marketing and member experience sets leaders apart. Eric Goodstadt, the CEO of UpSwell Marketing, shares how. From shutdowns...

Jarrod Saracco, the president and CEO of the Health Club Doctor, shares the importance of member retention. Imagine that it is a super hot, mid summers day. The...