Programming

As interest in strength training surges, club operators are rethinking class formats, facility layouts and retention strategies. Strength training has become the centerpiece of the...

VASA Fitness is rapidly expanding its signature strength-training program, STUDIO LFT. By the end of 2025, STUDIO LFT will be available in 11 Colorado clubs,...

In a move that underscores the evolving demands of today’s fitness consumers, New York Sports Club (NYSC) is expanding its partnership with HYROX, the global...

Once overlooked, recovery has become a profit center, retention driver and member favorite — here’s how clubs are capitalizing. The words “no pain, no gain”...

Sean Turner, the CEO of Les Mills U.S., shares how circuit training is helping clubs drive retention and habit-building while creating a social atmosphere that...

Ruben Mejia, the EVP for SportsArt Americas, shares how to increase healthy competition at your facility. Health and wellness clubs are continually seeking innovative ways...

How Discover Strength is breaking down myths and helping grow women's participation in strength training. Strength training is no longer a male-dominated space. In recent...

If your club doesn’t offer racquet sports, you might think this article isn’t for you. But I’d argue it’s exactly for you.Because something is happening...