Programming

For most clubs, retention is the real profit driver. Attracting new members requires heavy marketing spend, discounted offers and staff time. Keeping existing members costs...

From Pilates popularity to cycling’s decline, fitness directors share group fitness trends and declines as we look ahead to 2026.  Trends come and go in...

From pumpkin carving contests to family movie nights, clubs across the country are embracing the season and using the time to bring members together. As...

Industry leaders explain the systems that make personal training the natural next step for engaged Group X members. For health clubs, Group X and small...

As interest in strength training surges, club operators are rethinking class formats, facility layouts and retention strategies. Strength training has become the centerpiece of the...

VASA Fitness is rapidly expanding its signature strength-training program, STUDIO LFT. By the end of 2025, STUDIO LFT will be available in 11 Colorado clubs,...

In a move that underscores the evolving demands of today’s fitness consumers, New York Sports Club (NYSC) is expanding its partnership with HYROX, the global...

Once overlooked, recovery has become a profit center, retention driver and member favorite — here’s how clubs are capitalizing. The words “no pain, no gain”...