All posts tagged "Customer Experience"
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Brothers in Fitness
Thirty-two years. Twenty-plus locations and growing. Two siblings. The previous statements can only describe one duo in the fitness industry. And that is brothers Angel...
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Operationalizing the Customer Experience
According to McKinsey & Company, “Leading companies understand that they are in the customer experience business, and they understand that how an organization delivers for...
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Taymax and Planet Fitness Continue Growth with New Acquisition
Over a year after its partnership with Trilantic North America, Taymax Group Holdings LLC has continued its rapid rate of growth, specifically in the Southeast....
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6 Imperatives of Excellence in Your CX Initiative
Forrester Research has been busy in the customer experience management space. Their most recent wave report, the 2018 fourth quarter, defined the leaders in this...
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Get Personal with Your Marketing
First, what is personalized marketing? It’s also known as one-to-one marketing, or individual marketing. And according to experts, it is a strategy to leverage data analysis...
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Why You Should Differentiate On Experience, Not Price
Most health clubs know the importance of differentiation — the process of defining the unique aspects of your business that make it stand out, and...
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We Say Yes!
The product of the health club business is the member experience. Just as the product of a restaurant is not only the food, but the overall...
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Member Retention is Your Club’s Air Tank
I recently had the opportunity to scuba dive in the Great Barrier Reef in Australia. It was a pretty amazing experience, and it occurred to...
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MXM: A Modern and Effective Way to Manage Customer Experience
Customer experience is essential to the success of every health club, and MXM/Medallia helps club operators maximize the customer experience. Here, Eric Schmitz, the president...
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Customer Experience is the Next Battleground
In the world of group and personal training, it’s easy to get caught up in the process. Having the latest functional tools, the best trainers...
