Winning is all about getting a return on the investment you make in your customer experience initiative (CXI). And every company should have a CXI. The CXI should be constantly moving through phases with clarity ...
According to Dr. Paul Bedford, the director of Retention Guru, only 67% of members in the U.S. and Canada retain their memberships for at least 12 months. With a statistic like this, the first 30, 60 ...
Thirty-two years. Twenty-plus locations and growing. Two siblings. The previous statements can only describe one duo in the fitness industry. And that is brothers Angel and Willy Banos, the co-owners of Gold’s Gym Southern California ...
According to McKinsey & Company, “Leading companies understand that they are in the customer experience business, and they understand that how an organization delivers for customers is beginning to be as important as what it ...
Over a year after its partnership with Trilantic North America, Taymax Group Holdings LLC has continued its rapid rate of growth, specifically in the Southeast. Earlier in September, Taymax announced its acquisition of Southfit, a ...
Forrester Research has been busy in the customer experience management space. Their most recent wave report, the 2018 fourth quarter, defined the leaders in this space and how those leaders enable ROI for large enterprises. ...
First, what is personalized marketing? It’s also known as one-to-one marketing, or individual marketing. And according to experts, it is a strategy to leverage data analysis and digital technology to deliver individualized messages and product offerings ...
Most health clubs know the importance of differentiation — the process of defining the unique aspects of your business that make it stand out, and then communicating those points of difference through marketing. However, the ...
The product of the health club business is the member experience. Just as the product of a restaurant is not only the food, but the overall experience. Say this in a group of gym owners and ...
I recently had the opportunity to scuba dive in the Great Barrier Reef in Australia. It was a pretty amazing experience, and it occurred to me how member retention is a lot like your air ...
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