All posts tagged "Customer Experience"
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6 Imperatives of Excellence in Your CX Initiative
Forrester Research has been busy in the customer experience management space. Their most recent wave report, the 2018 fourth quarter, defined the leaders in this...
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Get Personal with Your Marketing
First, what is personalized marketing? It’s also known as one-to-one marketing, or individual marketing. And according to experts, it is a strategy to leverage data analysis...
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Why You Should Differentiate On Experience, Not Price
Most health clubs know the importance of differentiation — the process of defining the unique aspects of your business that make it stand out, and...
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We Say Yes!
The product of the health club business is the member experience. Just as the product of a restaurant is not only the food, but the overall...
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Member Retention is Your Club’s Air Tank
I recently had the opportunity to scuba dive in the Great Barrier Reef in Australia. It was a pretty amazing experience, and it occurred to...
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MXM: A Modern and Effective Way to Manage Customer Experience
Customer experience is essential to the success of every health club, and MXM/Medallia helps club operators maximize the customer experience. Here, Eric Schmitz, the president...
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Customer Experience is the Next Battleground
In the world of group and personal training, it’s easy to get caught up in the process. Having the latest functional tools, the best trainers...
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Paramount Acceptance Treats VASA Like Family
Club Solutions recently sat down with Troy Peterson, the owner of VASA Fitness, to talk about his experience partnering with Paramount Acceptance. CS: Why did you...
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Pura Vida to Open Second Location at World Trade Center Denver
Pura Vida is set to open a second location — Pura Vida Studio RiNo — in 2020 at the new World Trade Center Denver. According to...
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Front-Line All Star: Jamie Zukewycz
Jamie Zukewycz, promoted earlier this year to general manager at Mountainside Fitness, has made a great impression on the club’s membership by paying close attention...
