Why Loyalty — Not Retention — Is the Real Growth Strategy for Fitness Clubs
In an industry driven by attrition rates and length of stay, a shift is underway. Club operators are realizing that ...
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Tag: featured
Fitness Member Retention Strategies Start With Support — Not the “New You” Narrative
Every January, I watch our industry roll out the same familiar headline: New Year, New You. After more than two ...
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24 Hour Fitness Founder Mark Mastrov Returns as Owner and Executive Chair Following Acquisition
24 Hour Fitness has announced that founder Mark Mastrov has returned to the company as owner and executive chair following ...
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Growth With Intention: How Physiq Fitness Is Scaling Through Smart Acquisitions and Relentless Reinvestment
At a time when consolidation, private equity and shifting member expectations are reshaping the health club industry, Physiq Fitness is ...
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Top Fitness Trends for 2026: What Health Club Operators Need to Know
With the arrival of 2026 comes a new set of fitness trends that commercial club leaders should be watching closely. ...
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From Hotels to Health Clubs: How Laura Clark Built a Culture of Service at Corporate Health Unlimited
Learn how Laura Clark’s hospitality background inspired Corporate Health Unlimited’s success in fitness management, service, and employee engagement. Laura Clark ...
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Fitness Club Core Competencies: How Documenting Your Business DNA Drives High Performance
What if everything went wrong in your club on the same day? Could your team’s fitness club core competencies — ...
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From Referrals to Results: The Growing Impact of Medical Fitness Programs
Across the industry, fitness facilities are embracing a wide range of programs and techniques that not only set their clubs ...
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