Are you serious about retention? You may think you are, but here are some questions to consider: Do we really know what our members want, or do we think we know? Is improved retention a ...
In this technology series, we shine a spotlight on how the fitness franchise Workout Anytime is using tech to improve its operations and member experience. Part one focused on Bridge, a cloud-based employee development software. ...
For many clubs, retention is an uphill battle. There are a variety of factors that affect retention, included cleanliness, the friendliness of your staff, and the effectiveness of your programs — to name a few. ...
Understanding your members’ satisfaction with their reported fitness results is as relevant in your customer experience management program as “sleep quality” is to a hotel. It’s core to the job your member is trying to ...
How Gale Landers and Fitness Formula Clubs mastered the art of “the third place.” In Ray Oldenburg’s 1989 book “The Great Good Place,” he discusses a concept called “the third place,” defined as “the social ...
Click the cover to read the special report on technology! Inside this special report: The Evolution of Technology: Insight from Fitness Formula Clubs’ chief technology officer, Greg Cibura. Info that Leads to Lifetime Loyalty: Newtown ...
In 2015, Greenwood Athletic and Tennis Club in Denver, Colorado, shut down the wet areas of its men’s locker rooms for a span of four months in order to complete a remodel. Paula Neubert, the ...
