In a town of just over 7,000 people, a health club might not seem like a high priority. However, in Whitefish, Montana, a small community close to Glacier National Park, The Wave Aquatic and Fitness ...
I recently had the opportunity to scuba dive in the Great Barrier Reef in Australia. It was a pretty amazing experience, and it occurred to me how member retention is a lot like your air ...
Fitness has given me a passion and purpose in life. I’ve dedicated my time to improving others’ quality of life through fitness instruction. With that said, as discussed in part one of this blog series, there ...
Customer experience is essential to the success of every health club, and MXM/Medallia helps club operators maximize the customer experience. Here, Eric Schmitz, the president of California Athletic Clubs, shares his experience working with MXM: ...
The number of small studios has seen huge growth — both independent and franchise locations — and will continue to rise, according to industry sources. Many factors impact the success of these studios, with equipment ...
In the world of group and personal training, it’s easy to get caught up in the process. Having the latest functional tools, the best trainers and programs, and a great facility used to make you ...
Seasoned health club owners know engaging programming is the best way to keep members plugged in. And getting your members involved in your training programs in the first place will take a concentrated marketing effort. ...
I recently came across an advertisement from a reputable personal training organization that looked something like this: anonymous female’s six pack abs, tiny shorts and crop top with the phrase “Are you cut out to ...
Survey software is an essential aspect of the member experience for health clubs. Direct and consistent feedback from members is the best way for clubs to implement changes and programs as quickly and effectively as ...
While we often take the time and effort to budget and strategize for sales success, it is equally important to develop and implement a retention strategy for your business. The following steps are important: Know ...
