When making decisions in your club — about new fitness classes or equipment placement, for example — it’s important to accommodate your members who have special needs or require adaptive fitness. Keeping these members in ...
According to McKinsey & Company, “Leading companies understand that they are in the customer experience business, and they understand that how an organization delivers for customers is beginning to be as important as what it ...
Did you accept the latest upgrade for your operating system (OS) on your PC or Mac? Make sure you do if you haven’t. There are really smart people constantly monitoring the software that is deployed ...
Today, first impressions are made online. Typically, consumers who are interested in fitness services in your area will do a quick Google search and base their decision on how they feel about your website, rather ...
Try as they might, no club has a 100% retention rate — for a variety of reasons, some beyond a club’s control, members will want to cancel their membership. Therefore, it’s important to evaluate your ...
Group X programming is one of several club areas that can be greatly enhanced by the integration of technology. With the right Group X technology, your club’s management of class schedules, workout formats and instructor ...
Crystal Reynolds has heard all the excuses in the world. From statements like “I’m too old” to “I’m too hungover,” there’s no limit to what the general population will say to avoid working out. “I ...
Fitness equipment is as big a part of your club experience as your facility design, classes and staff. While factors like available space and layout usually drive your choices in equipment, you can leverage the ...
Forrester Research has been busy in the customer experience management space. Their most recent wave report, the 2018 fourth quarter, defined the leaders in this space and how those leaders enable ROI for large enterprises. ...
Innovation is motivation in the fitness industry. And delivering encompassing, exceptional fitness experiences for your members requires a strong understanding of what they want from their workouts. Convenience is crucial for consumers, according to Megan ...
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