All posts tagged "Member Experience"
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Here to Serve
At Gainesville Health and Fitness (GHF) in Gainesville, Florida, customer service is in the company’s DNA. From the get-go, founder Joe Cirulli has strived to...
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Antennas Up and Head on a Swivel
In a town of just over 7,000 people, a health club might not seem like a high priority. However, in Whitefish, Montana, a small community...
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Member Retention is Your Club’s Air Tank
I recently had the opportunity to scuba dive in the Great Barrier Reef in Australia. It was a pretty amazing experience, and it occurred to...
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Psychological Barriers to Fitness — Part 2
Fitness has given me a passion and purpose in life. I’ve dedicated my time to improving others’ quality of life through fitness instruction. With that...
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MXM: A Modern and Effective Way to Manage Customer Experience
Customer experience is essential to the success of every health club, and MXM/Medallia helps club operators maximize the customer experience. Here, Eric Schmitz, the president...
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Choosing Equipment for a Small Studio Footprint
The number of small studios has seen huge growth — both independent and franchise locations — and will continue to rise, according to industry sources....
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Customer Experience is the Next Battleground
In the world of group and personal training, it’s easy to get caught up in the process. Having the latest functional tools, the best trainers...
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How The Atlantic Club Markets Its Training Programs to Engage Members
Seasoned health club owners know engaging programming is the best way to keep members plugged in. And getting your members involved in your training programs...
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Psychological Barriers to Fitness
I recently came across an advertisement from a reputable personal training organization that looked something like this: anonymous female’s six pack abs, tiny shorts and...
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Polling the Audience
Survey software is an essential aspect of the member experience for health clubs. Direct and consistent feedback from members is the best way for clubs...
