Win Back or Acquire? The Secret to Deciding
June 7, 2021
Christy Brown, the director of enterprise marketing for Daxko’s Club Division, shares strategies to help you choose to win back or acquire members. It’s a tale as old as time. You want to increase your ...
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Rochester Athletic Club: Member Experience First
June 3, 2021
Why Rochester Athletic Club filters all decisions through the mission statement “Member Experience First,” and how this has led to their success. Every gym has a purpose, unspoken or otherwise. For Rochester Athletic Club (RAC) ...
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Member Retention: The Importance of Relationships
June 3, 2021
Two health clubs share how to be successful at member retention through communication and a great club culture. Due to the huge losses of the pandemic, it’s more important than ever for your club to ...
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