Marketing Beyond Acquisition with Eric Goodstadt of UpSwell
Fitness marketing's old seasonal playbook is breaking down and clubs that focus too much on January are leaving money on ...
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Tag: Member Retention
Fitness Member Retention Strategies Start With Support — Not the “New You” Narrative
Every January, I watch our industry roll out the same familiar headline: New Year, New You. After more than two ...
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Small Group Training Drives Member Retention
For most clubs, retention is the real profit driver. Attracting new members requires heavy marketing spend, discounted offers and staff ...
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Building Community in Your Club
For today's health and fitness clubs, equipment and amenities alone are no longer enough to win over members. Increasingly, people ...
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Elevating the Club Experience: Key Insights from the 2025 Club Solutions Leadership Retreat
From team-building and member engagement to innovative acquisition strategies and modern facility design, here are the top takeaways from the ...
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Scaling Smarter: How [solidcore] Is Building for the Long Term
Bryan Myers, the CEO of , recently sat down with Club Solutions Magazine Podcast host Rachel Chonko. The two discuss ...
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Why I’m Sticking with “Click-to-Cancel” — Even After the Court Ruling
Recently, the courts dismissed the federal mandate around “Click-to-Cancel” functionality, giving fitness operators a reprieve from what some viewed as ...
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Sales Are Sexy, But Retention Pays the Bills
Jarrod Saracco, the president and CEO of the Health Club Doctor, shares the importance of member retention. Imagine that it is a ...
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