All posts tagged "Member Retention"
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Summer Slowdown — Or is It?
Summer is that time of year when some clubs see a decrease in usage. With the warm weather and opening of pools, many take to...
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Balancing Money and Member Relationships
The fitness industry has one primary currency for success: relationships. When clubs build strong, lasting relationships, profits soar. But when relationships are mismanaged, it can...
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Maybe It’s Time to Simplify
It is well known that the best clubs have great member retention. However, sometimes it can feel like a struggle to find programs that positively...
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A New Approach to Retention
Many club owners and operators will start letting their members know that new fitness equipment is coming in 2019. They may also let them know...
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2019 Outlook: Retention Opportunities
As you reflect back to all of the hard work you and your team put into 2018, think about what a small increase in retention...
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It’s the Happiest Time of the Year
Holiday season is upon us, and traditionally usage in clubs goes in the tank. How can we keep our members engaged and using our clubs...
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Member Retention is Your Club’s Air Tank
I recently had the opportunity to scuba dive in the Great Barrier Reef in Australia. It was a pretty amazing experience, and it occurred to...
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Speaking to Your Target Audience Made Easy
Forbes contributor Bridget Brennan says if consumers had a sex, it would be female. 70 to 80 percent of all consumer purchasing is done or...
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Fighting for Member Retention
Member retention is a nightmare for many gym owners. Retention is commonly linked to attendance: The more often people visit the gym, the more likely...
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Aim to Retain
Turnover is natural for any health club. A variety of factors beyond a gym’s control — moving away, a change in income or birth of a...
