Regardless of what high-end technology, fancy equipment or awesome programs your club has to offer, none of it matters unless you have a strong membership base that keeps returning year after year. This is why ...
Now more than ever we have an opportunity — a moment in history to redefine our industry, to better serve our members and communities, and to reshape their perception of what we offer. With ...
Share of Mind Equals Share of Wallet As members explore alternative fitness content providers outside the club and rely more on themselves to maintain fitness during the COVID-19 crisis, they can lose touch with the ...
The club industry experienced a momentous challenge with the coronavirus pandemic. After months of being shut down, you may be eager to start digging into your retention rates, but Karen Raisch-Siegel, the executive director at ...
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the July issue, the conversation features Lisa Gorsline, the president and general manager of Corpus Christi Athletic Club. 1. How ...
Member retention is one of the top obstacles faced by today’s gym and studio owners. Specialized studios are rapidly growing, providing more options to fitness goers. The businesses that retain their members do so by ...
According to Dr. Paul Bedford, the director of Retention Guru, only 67% of members in the U.S. and Canada retain their memberships for at least 12 months. With a statistic like this, the first 30, 60 ...
In the November issue, I discussed the importance of proper onboarding and training to retaining staff for the long-term. We will now focus on the importance of reinforcing company culture with staff and fostering a ...
If you are like me, you sometimes wonder where your members went. You get to a point in the year where all of a sudden, regular faces seem to disappear in the club. Members reduce ...
In a perfect world, automation saves time, reduces costs, and creates a more consistent member experience with fewer human errors. Bills get paid on time, members show up for appointments, and the club enjoys steady ...
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