Sportified Fitness
May 5, 2022
Jarod Cogswell, the co-creator and senior director of Spartan DEKA, shares the many benefits of offering sportified fitness events at your facility. It was the legendary track and field coach, Bill Bowerman, that said, “If ...
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3 Simple Ways to Improve Gym Membership Sales
May 5, 2022
Terry Woods, the VP Sales – Americas for Myzone, share three simple ways your facility can improve gym membership sales. You don’t need a long list to make big changes. Here are three ways to ...
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The Secret Sauce to Member Retention? Persistence!
April 6, 2022
Sean Ironside, the senior director of global marketing and brand for EGYM, shares what operators can do to combat the persistence gap. Every operator is familiar with the acquisition spiral: members join, members churn, repeat. ...
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