Membership Retention is More Important Than Ever
July 6, 2021
Benjamin Whitham, the co-founder of Petra Hygienic Systems and PetrA-1, shares why membership retention is more important than ever. Membership retention is much more than a buzz word in the health and fitness industry. It ...
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Win Back or Acquire? The Secret to Deciding
June 7, 2021
Christy Brown, the director of enterprise marketing for Daxko’s Club Division, shares strategies to help you choose to win back or acquire members. It’s a tale as old as time. You want to increase your ...
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Rochester Athletic Club: Member Experience First
June 3, 2021
Why Rochester Athletic Club filters all decisions through the mission statement “Member Experience First,” and how this has led to their success. Every gym has a purpose, unspoken or otherwise. For Rochester Athletic Club (RAC) ...
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