Member retention is one of the top obstacles faced by today’s gym and studio owners. Specialized studios are rapidly growing, providing more options to fitness goers. The businesses that retain their members do so by ...
According to Dr. Paul Bedford, the director of Retention Guru, only 67% of members in the U.S. and Canada retain their memberships for at least 12 months. With a statistic like this, the first 30, 60 ...
In the November issue, I discussed the importance of proper onboarding and training to retaining staff for the long-term. We will now focus on the importance of reinforcing company culture with staff and fostering a ...
If you are like me, you sometimes wonder where your members went. You get to a point in the year where all of a sudden, regular faces seem to disappear in the club. Members reduce ...
In a perfect world, automation saves time, reduces costs, and creates a more consistent member experience with fewer human errors. Bills get paid on time, members show up for appointments, and the club enjoys steady ...
Over the years, health and fitness facilities have looked at their retention ratios as something they didn’t have much influence over. Clubs would often boast their retention levels were under 30%. Times have changed. Recently, ...
Summer is that time of year when some clubs see a decrease in usage. With the warm weather and opening of pools, many take to the streets for bike rides, use daily activities such as ...
The fitness industry has one primary currency for success: relationships. When clubs build strong, lasting relationships, profits soar. But when relationships are mismanaged, it can spark disaster for the business — damaging the club’s retention, ...
It is well known that the best clubs have great member retention. However, sometimes it can feel like a struggle to find programs that positively impact retention. So, how can we do better? The answer ...
Many club owners and operators will start letting their members know that new fitness equipment is coming in 2019. They may also let them know about the capital improvements members can expect in the New ...
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