Many club owners and operators will start letting their members know that new fitness equipment is coming in 2019. They may also let them know about the capital improvements members can expect in the New ...
As you reflect back to all of the hard work you and your team put into 2018, think about what a small increase in retention would mean for you. Here are a few opportunities to ...
Holiday season is upon us, and traditionally usage in clubs goes in the tank. How can we keep our members engaged and using our clubs during this critical season? Here are five ideas to get ...
I recently had the opportunity to scuba dive in the Great Barrier Reef in Australia. It was a pretty amazing experience, and it occurred to me how member retention is a lot like your air ...
Forbes contributor Bridget Brennan says if consumers had a sex, it would be female. 70 to 80 percent of all consumer purchasing is done or influenced by women. With that knowledge, does your marketing lean ...
Member retention is a nightmare for many gym owners. Retention is commonly linked to attendance: The more often people visit the gym, the more likely they are to stay. To understand how to get members ...
Turnover is natural for any health club. A variety of factors beyond a gym’s control — moving away, a change in income or birth of a child — can result in a member cancelling his or ...
You have questions, we have answers. This month we spoke with Jeff Linn, the executive director of Weymouth Club, about member retention. What are some of the ways Weymouth Club strives to positively influence retention? ...
Fitness Factory Health Clubs has been a staple of the New Jersey fitness landscape since 1998. This full-service health club with a special emphasis on member retention and customer feedback has expanded steadily over the ...
Summer has been nothing but summer camps, pools and all those fun events and cookouts — and yet it’s coming to an end and fear starts to kick back in. What will happen to all ...
