• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home In Print

Marketing Through Brand Advocates

Contributing Author by Contributing Author
July 1, 2016
in In Print
0
Brand Advocates
Share on FacebookShare on LinkedIn

Communicating the benefits of your facility through marketing isn’t always easy. You know what you hope prospects feel. But, are you sure they feel it when they see your marketing materials? How can you package the correct feeling you wish to convey with customers?

To accomplish this, all you have to do is strike up a conversation with a current member.

What I love most about conversations is that you never know what you’re going to get. The worst that can come from a genuine chat is a smile or a high-five. Approaching a member internally allows them to open up about their goals and progressions, while also providing you with valuable feedback on what your gym is doing right.

This is where the marketing opportunity comes in — if they are willing to share their successes with you, maybe they’ll be willing to share them with the local community.

Tell your members that you want to celebrate their success by inquiring if they would provide a 30-second testimonial video. Although it may feel weird to ask a member to do this, you’d be surprised by how many are more than willing to share their thoughts, especially when they’re happy with their progress.

In addition, these brand advocates will share their video with friends and family, increasing your marketing reach even more.

The best source for marketing information that’s up to your standards is within your four walls. And, this form of marketing allows for relationships to be rebuilt, goals to be reevaluated and advocacy to be reassessed.

Even if a member declines to do the 30-second testimonial during your conversation, you can still gain valuable insight from them about what they like about the gym for future marketing campaigns. One way or another, openness of communication will allow your members to be advocates for your brand— marketing that’s hard to buy.

 

Ethan Smoorenburg is a personal trainer and manager of Anytime Fitness in Upper Lafayette, Louisiana. For more information email ethan.smoorenburg@anytimefitness.com.

Stay ahead in the fitness industry with exclusive updates!

Tags: communicationgoalsmarketingMember Experiencemembersvideo markeeting
Previous Post

Start with ‘Why’

Next Post

Sales, You Say?

Contributing Author

Contributing Author

Related Posts

110 Ideas
Cover Story

The Inspiration Issue: 110 Ideas to Push You and Your Business Forward

May 20, 2025
cryotherapy
Supplier Voice

Future-Proof Your Gym with Cryotherapy

May 20, 2025
HIIT
Supplier Voice

HIIT Solutions for Every Body

May 20, 2025
uncertain times
Supplier Voice

Leading During Uncertain Times

May 20, 2025
Purpose Brands
Cover Story

Purpose Brands: New Name, Same Purpose

March 17, 2025
cardio training
Features

Rethinking and Revamping Cardio Training

March 17, 2025
Next Post
Sales

Sales, You Say?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.