All posts tagged "goals"
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Mission Statements from Around the Industry
What’s your club’s purpose? Operationally, the answer to that question should be the driving force behind every new workout you implement, policy you enforce, and...
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The Importance of Professional Development
Behind all great programs and credible leaders, trainers and instructors is the commitment to personal and professional development. While sophisticated equipment, cutting-edge technology and science-based...
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Leadership and Power
Some people view leadership as a position of power that’s used to control others. As a result, it’s understandable why some people view leadership and...
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Winning at Membership Sales: Hoping for Success vs. Planning for Success
“Control your controllables.” This is the advice I often give to facilities when they ask me why they continue to miss their membership sales goals....
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Building Retention Inside Out
A common retention strategy is to encourage members to be involved in specific areas of the club. The idea is to get them participating in...
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Creating a Strategy for Sustainable Growth
Sustainable growth is the ultimate goal of any health club. Developing a plan at the start of each new year is the most effective way...
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Keep It Simple
With the end of the year just around the corner, I am sure you and your teams have been preparing for 2018. With that in...
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All Aboard: Onboarding for Success
Starting in January, clubs will be packed to the brim with new members committed to make this year the year they achieve their fitness goals....
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How to Write a Mission Statement
A mission statement is a strategic management tool describing the business objectives of a club and a cultural contract between the club and its constituents. Publicly-held...
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People Investing in People
Starting January 1st, the health and fitness industry experienced the New Year’s rush, the exciting time when clubs are packed full and members are reinvigorated...
