All posts tagged "goals"
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Winning at Membership Sales: Hoping for Success vs. Planning for Success
“Control your controllables.” This is the advice I often give to facilities when they ask me why they continue to miss their membership sales goals....
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Building Retention Inside Out
A common retention strategy is to encourage members to be involved in specific areas of the club. The idea is to get them participating in...
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Creating a Strategy for Sustainable Growth
Sustainable growth is the ultimate goal of any health club. Developing a plan at the start of each new year is the most effective way...
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Keep It Simple
With the end of the year just around the corner, I am sure you and your teams have been preparing for 2018. With that in...
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All Aboard: Onboarding for Success
Starting in January, clubs will be packed to the brim with new members committed to make this year the year they achieve their fitness goals....
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How to Write a Mission Statement
A mission statement is a strategic management tool describing the business objectives of a club and a cultural contract between the club and its constituents. Publicly-held...
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People Investing in People
Starting January 1st, the health and fitness industry experienced the New Year’s rush, the exciting time when clubs are packed full and members are reinvigorated...
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Operations: With Goal Setting, Start Small
As a health club operator, it’s likely that you have huge goals for your business. Maybe you’re striving to make 1 million in revenue by...
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Marketing Through Brand Advocates
Communicating the benefits of your facility through marketing isn’t always easy. You know what you hope prospects feel. But, are you sure they feel it...
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Operations: Mid-Year Resolutions Check-In
June is here; can you believe it? The year has flown by and everyone is busier than ever with summer plans, the kids out of...
