I am generally not one who believes coincidences are anything more than a random set of events. Recently, that belief has been challenged. I had three events in one day that are making me think ...
Technology has fundamentally changed the way in which people interact with each other, and the outside world. Smartphones have set the baseline for how we engage in modern society. Want to make plans for the ...
For Newtown Athletic Club, member retention is always top-of-mind. We have over 13,000 members and a large demographic to which we cater. Our goal is to have 50 percent or more of our check-ins attend ...
Starting January 1st, the health and fitness industry experienced the New Year’s rush, the exciting time when clubs are packed full and members are reinvigorated to reach their fitness goals. This pattern of making new ...
Getting new customers into any business is one of the most important components of growing or developing it. Your sales staff need to be trained and skilled not only in sales, but in understanding people. ...
The USTA recently announced that Cherry Hill Health and Racquet Club (CHHRC) in Cherry Hill, New Jersey, is one of 12 winners in the 35th annual USTA Facility Awards program. The program recognizes excellence in ...
We often hear mention of marketing plans that help drive membership sales at health clubs. This usually consists of how the business will attract new customers to the club. It will consist of monthly activities ...
Members want a personalized experience at a health club. But as club owners and operators, with hundreds of members, it can be hard to have a personal, one-on-one connection with every one. However, with the ...
One of the key questions we must address when we look at retention statistics is, “How do our long-time members value their membership offerings?” With this in mind, when was the last time that you ...
Communicating the benefits of your facility through marketing isn’t always easy. You know what you hope prospects feel. But, are you sure they feel it when they see your marketing materials? How can you package ...
