All posts tagged "members"
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Don’t Let Your Members Fall Through the Cracks
I am generally not one who believes coincidences are anything more than a random set of events. Recently, that belief has been challenged. I had...
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Connecting with Members
Technology has fundamentally changed the way in which people interact with each other, and the outside world. Smartphones have set the baseline for how we...
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Retaining Your Group X Fan Base
For Newtown Athletic Club, member retention is always top-of-mind. We have over 13,000 members and a large demographic to which we cater. Our goal is...
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People Investing in People
Starting January 1st, the health and fitness industry experienced the New Year’s rush, the exciting time when clubs are packed full and members are reinvigorated...
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Sales as the Solution
Getting new customers into any business is one of the most important components of growing or developing it. Your sales staff need to be trained...
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Cherry Hill is a 2016 USTA Award Winner
The USTA recently announced that Cherry Hill Health and Racquet Club (CHHRC) in Cherry Hill, New Jersey, is one of 12 winners in the 35th...
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Operations: What’s in Your Retention Plan?
We often hear mention of marketing plans that help drive membership sales at health clubs. This usually consists of how the business will attract new...
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The Data Dilemma
Members want a personalized experience at a health club. But as club owners and operators, with hundreds of members, it can be hard to have...
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The Key Retention Question
One of the key questions we must address when we look at retention statistics is, “How do our long-time members value their membership offerings?” With...
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Marketing Through Brand Advocates
Communicating the benefits of your facility through marketing isn’t always easy. You know what you hope prospects feel. But, are you sure they feel it...
