members Archives - Club Solutions Magazine

Don’t Let Your Members Fall Through the Cracks
By Eric Claman on June 1, 2018
I am generally not one who believes coincidences are anything more than a random set of events. Recently, that belief has been challenged. I had...
Connecting with Members
By Brad Weber on April 5, 2017
Technology has fundamentally changed the way in which people interact with each other, and the outside world. Smartphones have set the baseline for how we...
Retaining Your Group X Fan Base
By Erin Lotta on March 6, 2017
For Newtown Athletic Club, member retention is always top-of-mind. We have over 13,000 members and a large demographic to which we cater. Our goal is...
People Investing in People
By Marcus Shanahan on February 2, 2017
Starting January 1st, the health and fitness industry experienced the New Year’s rush, the exciting time when clubs are packed full and members are reinvigorated...
Sales as the Solution
By Paul Conway on October 3, 2016
Getting new customers into any business is one of the most important components of growing or developing it. Your sales staff need to be trained...
Cherry Hill is a 2016 USTA Award Winner
By Rachel Zabonick on July 12, 2016
The USTA recently announced that Cherry Hill Health and Racquet Club (CHHRC) in Cherry Hill, New Jersey, is one of 12 winners in the 35th...
Operations: What’s in Your Retention Plan?
By Paul Conway on July 6, 2016
We often hear mention of marketing plans that help drive membership sales at health clubs. This usually consists of how the business will attract new...
The Data Dilemma
By Emily Harbourne on July 1, 2016
Members want a personalized experience at a health club. But as club owners and operators, with hundreds of members, it can be hard to have...
The Key Retention Question
By Contributing Author on July 1, 2016
One of the key questions we must address when we look at retention statistics is, “How do our long-time members value their membership offerings?” With...
Marketing Through Brand Advocates
By Contributing Author on July 1, 2016
Communicating the benefits of your facility through marketing isn’t always easy. You know what you hope prospects feel. But, are you sure they feel it...

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July Digital Issue
2018 Buyer’s Guide
Categories
Behind the Cover: Victor Poma
Employee Spotlight

Front-Line All Star: Jamie Zukewycz
Bobby Dyer | July 3, 2018
Jamie Zukewycz, promoted earlier this year to general manager at Mountainside Fitness, has made a great impression on the club’s membership by paying close attention to every member and...